From the Forest of Rusk Primary Function: Marufin Abincin Rusk daga Shoichiro Takei and Eriko Kunikata

Zane From the Forest of Rusk Primary Function: Marufin Abincin Rusk daga Shoichiro Takei and Eriko Kunikata mai nasara ne mai daraja sosai na 2022 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Ƙirar Kunshin Kaya.

AzurfaKunshin Kaya· 2022

From the Forest of Rusk Primary Function: Marufin Abincin Rusk

daga Shoichiro Takei and Eriko Kunikata

Abokin Ciniki: Yamazaki Baking Co., Ltd.

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Kunshin Kaya

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #133393

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da From the Forest of Rusk Primary Function: Marufin Abincin Rusk

Book Text: Daga Cikin Kurmin Rusk marufi ne da aka kera domin abincin rusk da ake sayarwa a manyan kantuna da wuraren sayar da kayayyaki da yawa a Japan. An gina zanen ne bisa duniyar littafin hoto, kuma yana nuna dabbobin da ke rayuwa a Cikin Kurmin Rusk. Kowace dabba an samar da ita ne daga rusk din kansa, an dauki hoton sa a matsayin ainihin kaya maimakon a kirkira shi da hotunan kwamfuta. An daidaita girman idanu, hanci da baki cikin millimita domin sanya kowace dabba mai jan hankali. Marufin yana da girman millimita 140 zuwa 210 zuwa 40. Ana iya kara sabbin dabbobi yayin da aka gabatar da sabbin dandano.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen From the Forest of Rusk Primary Function: Marufin Abincin Rusk ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen From the Forest of Rusk Primary Function: Marufin Abincin Rusk ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen From the Forest of Rusk Primary Function: Marufin Abincin Rusk ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: This affordable product features simple designs of cute animals made from traditional rusk itself, which are aimed at having maximum impact at the place of purchase and creating a sense of familiarity that makes it easy for consumers to pick up. It is manufactured by the long-established bakery located in a town, which is a regional place with abundant nature. The product’s soft image that originated in lush natural surroundings is reflected in its name and animal motifs.
Girma da Fakitin: W140×H210×D40
In Japan, there has been a trend to rearrange rusk dough, but this product is an orthodox rusk made from standard french bread. However, since the ingredients and techniques for baking and applying flavors are among the best in Japan, the team created the packaging design to have a strong impact in order to express the quality and simple deliciousness of the product and to make it easy for people to pick it up.
Kalmomin Alama: #KATALSEVEN, #packagedesign, #brandingdesign, #logodesign,
Fasahar Samarwa: It doesn’t matter how wonderful a product is or how much potential an initiative has; if a company cannot effectively promote its products or ideas, it won’t be able to thoroughly communicate its value to the world. The clients of the team consult them with various concerns, such as sales of their clients' existing products or developing a new business. The team approach is extremely simple and effective. They focus on the spirit of a company and its initiatives, and the essence of its products. They also consider the motives of the company’s management and its vision for the future, and incorporate all of these factors into designing a one-and-only brand. They spend the most time and effort on going beyond the surface decorative elements to perceive the true essence of a company and its products. Then they highlight and emphasize the best features, and reflect them in a distinctive design that is unique in the world. They provide total and ongoing support in building their client’s brand, so their clients are able to differentiate their company and product in the market, and boost their sales. Their wish is for clients to use them as a catalyst to bring about a brilliant chemical reaction in their clients' business.
Ƙalubalen Zane: The most difficult part of the design process was how to turn being inexpensive into a positive feature. There are lots of ways to create accessible designs. For example, using typography to look pop, or using sizzle feeling from rusk to look tasty. This project is relatively inexpensive and the product will be sold in supermarkets and mass retailers. Also, its target audience is relatively young. For these reasons, they reflected these factors into this character design, also having in mind its new series to be launched.
Bincike: In addition to previous product designs and its sales trends, the team also plotted strategy considering the current situation from various viewpoints, such as its target audience, expected selling area, competitor's design and popular rusk designs and the like, in order to attract new buyers.
Wahayi: When designing this product rusk, the team used worldview of picture books which they also work on. After all, they thought of the narrative first, and then tried to make the character with the motif of rusk as lovely as possible. Therefore, the size of eyes, nose and mouth had to be adjusted in millimeters. The rusk used for the design basis is not CG, but actual product to be pictured and used as it is. The natural shaping unique to rusk made its character look more attractive.
Tsawon Lokacin Aikin: The project started in August 2018 in Kagoshima, Japan and finished in January 2019 in Kagoshima and Tokyo. The products are sold all over Japan now. Immediately after its release, the product became a hot topic on social networking sites on SNS (Twitter, Instagram and so on), with comments such as "cute" and "there are different kinds of animals". The client is considering developing different flavors in the future.
Tsarin Aiki: The design is based on the world of a picture book and features various animals that live in the Forest of Rusk. Therefore, even if various flavors are produced in the future, it is possible to create a story that can be associated with the flavor and design new animals to appear, making it easy to create a series and to develop gift items.
Haƙƙoƙin Ƙirƙira: Copyrights belong to KATAL SEVEN Co., Ltd.
Mambobin Ƙungiya: Shoichiro Takei (Designer)
Eriko Kunikata (Producer)
Godiyar Hotuna: Hiroki Ogusu(Image Photo)
Ryo Kawagoe(Products Photo)