Nongfu Spring Mix Primary Function: Marufin Shayin Madara daga Blackandgold Shanghai

Zane Nongfu Spring Mix Primary Function: Marufin Shayin Madara daga Blackandgold Shanghai mai nasara ne mai daraja sosai na 2022 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Ƙirar Kunshin Kaya.

AzurfaKunshin Kaya· 2022

Nongfu Spring Mix Primary Function: Marufin Shayin Madara

daga Blackandgold Shanghai

Abokin Ciniki: Nongfu Spring Co. Ltd.

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Kunshin Kaya

25,822

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #133918

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Nongfu Spring Mix Primary Function: Marufin Shayin Madara

Nongfu Spring Mix wani akwatin kyauta ne na musamman da aka kirkira domin shayin madara da ake sayarwa ta shagunan intanet. An tsara akwatin kamar fuskar damisa mai launin ja domin bikin Shekarar Damisa ta kasar Sin. An maye gurbin idanun damisar da siffofin juyawa da aka dauko daga kunshin ciki, wadanda ke nuni ga hade madara ta gaskiya da shayi. Idan aka rike akwatin, hannun mai amfani da shi zai kasance daidai a saman fuskar damisar, wanda hakan ke haifar da mu'amala mai ban dariya. Manufar ta dogara ne kan wani sanannen wakar yara ta kasar Sin game da dukan damisa. An yi akwatin da takarda mai suturar walkiya mai haske.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen Nongfu Spring Mix Primary Function: Marufin Shayin Madara ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Nongfu Spring Mix Primary Function: Marufin Shayin Madara ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Nongfu Spring Mix Primary Function: Marufin Shayin Madara ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: 2022 is tear of the tiger in China. During Chinese new year, most of products are turning red and have new year greetings or traditional patterns on packaging. It is the safest and acceptable way to do it but lacks surprise and creativity. As e-commerce exclusive packaging, the business goal is to attract young consumers and create a buzz on social media, so the team breaks the conventional design language and use a dramatic way to establish the link between packaging and the year of tiger. The idea is based on a well-known Chinese nursery rhyme which is easier to be remembered and spread among consumers. The product feature is also well combined with tiger. This limited gift box is unique on market.
Girma da Fakitin: Width 213mm x Depth 141 mm x Height 169mm
Kalmomin Alama: packaging, milk tea, China, e-commerce, tiger, Chinese new year
Fasahar Samarwa: The box is made of paper with gloss lamination
Ƙalubalen Zane: The main challenge is to find the link between products and tiger. The combination between the word "da" and tiger forms a Chinese nursery rhyme "beat the tiger". This nursery rhyme is well-known in China, and it has the potential to create a buzz in market.
Bincike: Based on personal experience and desk research on Chinese new year packaging design, the team found out the basic design principles of packaging such as red and gold, blessing copy, traditional pattern, etc. However, unlike dairy or alcohol that are usually purchased for gifting when visiting relatives and friends, milk tea is often purchased for pleasing themselves. Instead of using conventional elements, it is possible to make the packaging fun and unique, which can bring humour and creativity to consumers.
Wahayi: The essence of this brand is "mix". In Chinese, it means "da". For the brand, "da" is the process of mixing real milk and tea together, but the most common meaning of "da" is "beat". It happened that one catchy Chinese nursery rhyme "beat the tiger" includes brand name "da" and Chinese new year zodiac "tiger", so it becomes the inspiration of the design. The whirl is the brand equity taken from the inner pack which communicates the technique behind. In addition, the whirl is often used for expressing dizziness. In order to fit the happy occasion, the packaging is the red tiger face, while its eyes are replaced with whirls. When consumers hold this gift box, it looks like they are beating the tiger. It provides celebration atmosphere, fun and interactivity to consumers.
Tsawon Lokacin Aikin: The project started in Oct, 2021 and the product will be launched in Feb, 2022.
Tsarin Aiki: The overall design of the box is based on tiger head to express that it is the packaging created for the year of tiger. The eyes of the tiger are replaced by whirl. When consumers are holding the box, their fists are right above the tiger, which can create the interaction between consumers and packaging. Compared with traditional Chinese new year packaging, this packaging is fun and outstanding.
Mambobin Ƙungiya: Creative Director: Yang LI
Designer: Jinpei ZHENG
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
Godiyar Hotuna: All photos credits to blackandgold Shanghai, 2022.