Satine Jersey Aikin Farko: Kwalin Madara daga Blackandgold Shanghai

Zane Satine Jersey Aikin Farko: Kwalin Madara daga Blackandgold Shanghai mai nasara ne mai daraja sosai na 2022 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Ƙirar Kunshin Kaya.

Baƙin ƘarfeKunshin Kaya· 2022

Satine Jersey Aikin Farko: Kwalin Madara

daga Blackandgold Shanghai

Abokin Ciniki: Yili Group

Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Kunshin Kaya

13,862

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #134131

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Satine Jersey Aikin Farko: Kwalin Madara

Rubutun Littafi: Satine Jersey kwali ne da aka tsara don kayan madarar Jersey mai inganci. Zanen yana amfani da salon Art Deco don nuna alfarma da kuma nuna asalin madarar. Bayan fage an lulluɓe shi da launin kore na Satine, kuma an yi wa tambarin ado da zinariya. Zane-zane na layukan zinariya suna nuna yanayin ƙasar Biritaniya da gonar kiwon madara ta Jersey, wanda aka tsara a cikin firam ɗin London Eye. An sanya sunan kayan a cikin salon alamar rufe kakin zuma na Turai domin nuna al'adar Biritaniya. An yi ɓangaren ciki da fatar aluminum, yayin da aka yi akwatin waje da takarda azurfa mai walƙiya.

Amincewa

Game da Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Satine Jersey Aikin Farko: Kwalin Madara ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Satine Jersey Aikin Farko: Kwalin Madara ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Satine Jersey Aikin Farko: Kwalin Madara saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Satine launches its first ever Jersey milk to enhance its image as leading premium milk brand in China. Satine imports Jersey cattle from Jersey and brings them up in Inner Mongolia in order to produce the most premium milk on the market. To highlight its origin and premium feature, the packaging conveys the British style and Jersey dairy farm in an artistic way to justify its premium price.
Girma da Fakitin: Inner pack: Width 346mm x Depth 104mm x Height 121mm
Box: Width 45mm x Depth 45mm x Height 218mm
Kalmomin Alama: Packaging, milk, premium, China, Jersey
Fasahar Samarwa: Inner pack: Aluminium foil without white ink
Box: Iridescent silver paper
Ƙalubalen Zane: Jersey cattle is the USP of the product, and it is essential to convey this message. Chinese consumers barely know about the landscape of Jersey, but it is possible to educate them that Jersey is British Crown Dependency. So we decide to put British elements on packaging to create the British feel and suggest the origin.
Bincike: In terms of pure milk category, most of the brands are using the traditional elements such as cow, farm and milk splash in a common method. However, Satine Jersey Milk is a high-end pure milk and its origin is Jersey, so how to help consumers to realize its premiumness and unique selling point compared with other milk? Within the category, cow and farm are often treated realistically. Therefore, we use artistic way to create the differentiation, and we find out the exquisite art style art deco is the best match.
Wahayi: The packaging is inspired by Art Deco which represents luxury and glamour. It matches Jersey milk's luxurious image. The background color is covered in Satine Green. Its logo is treated in gold. The illustration demonstrates British landscape and Jersey dairy farm in golden line to communicate its origin in a premium way. The product name is framed in sealing wax to reflect its British tradition. Its nutrition value is presented as well.
Tsawon Lokacin Aikin: The project started in February, 2020 and the product is launched in April, 2020.
Tsarin Aiki: The box is framed by The London Eye in Art Deco style. Within the frame, it mixes the tourist attraction of the Great Britain. and the environment of Jersey dairy farm. The illustration is covered by a tradition European sealing wax that seals the British style into the product.
Mambobin Ƙungiya: Creative Director: Yang LI
Designer: Xuying ZHANG
Designer: Yu KANG
Illustrator: Nicolas DAMIENS
3D rendering: Jianhui CHEN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
Godiyar Hotuna: All photos credits to blackandgold Shanghai, 2022.