Zane SberPay Ayyukan Biyan Kuɗi daga Sber mai nasara ne mai daraja sosai na 2022 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Wayar Hannu.

AzurfaWayar Hannu· 2022

SberPay Ayyukan Biyan Kuɗi

daga Sber

Abokin Ciniki: Sber

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Wayar Hannu

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Tabbatar da Matsayin Kyauta na #137184

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da SberPay Ayyukan Biyan Kuɗi

SberPay wata manhaja ce ta biyan kuɗi don sayayya ta yanar gizo da kuma cikin manhajoji. Ana kammala biyan kuɗi ta manhajar SberBank Online, saboda haka bayanan katin ba a canja su zuwa shaguna ko abokan haɗin gwiwa ba. Ana iya ganin ma'aunin katin kafin kowane biyan kuɗi. Ana tallafawa biyan kuɗi na lokaci ɗaya, biyan kuɗi da ake maimaitawa da kuma biyan kuɗi na wa'adi, kuma ana iya haɗa katunan da yawa marasa iyaka don amfani daga baya. Yaren gani mai sauƙi ne kuma ya dogara ne akan zubin rubutu, maɓalli da kuma cakuɗaɗɗen launi. Manufar ita ce a cire buƙatar shigar da bayanan katin da kuma sa biyan kuɗi ya zama mai sauri kuma amintacce.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen SberPay Ayyukan Biyan Kuɗi ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen SberPay Ayyukan Biyan Kuɗi ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen SberPay Ayyukan Biyan Kuɗi ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
Girma da Fakitin: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
Kalmomin Alama: innovation, payments, pay, acquiring, internetacquiring
Fasahar Samarwa: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
Ƙalubalen Zane: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
Bincike: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
Wahayi: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
Tsawon Lokacin Aikin: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
Tsarin Aiki: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
Haƙƙoƙin Ƙirƙira: Sberbank
Mambobin Ƙungiya: Daria Prokuda
Shishki Collective