Al Mocha Port Marufi Kofi daga Elena Gamalova

Zane Al Mocha Port Marufi Kofi daga Elena Gamalova mai nasara ne mai daraja sosai na 2022 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Ƙirar Kunshin Kaya.

AzurfaKunshin Kaya· 2022

Al Mocha Port Marufi Kofi

daga Elena Gamalova

Abokin Ciniki: Al Mocha Port

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Kunshin Kaya

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #140423

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Al Mocha Port Marufi Kofi

Jerin zane-zanen marufi don tashar Al Mocha, Saudi Arabia. Zane ya yi wahayi zuwa ga tarihi, al'ada, da kuma tabbatarwa don ƙirƙirar ainihi wanda ya ƙarfafa sahihanci da ƙwarewa. Kunshin yana da tsabta, ana iya fahimta, bambanta, kuma ba a ɗorawa da bayanai ba, yana daidaita abubuwan da suka gabata da na yanzu. Blue Navy, Green Forest, da launuka na Zinariya suna nufin jawo hankalin abokin ciniki. Misalin kofi a tarnaƙi yana jaddada halayen mai ƙira ga zaɓin samfurin. Tsarin lakabi mai sassauƙa yana ba da damar alamar don daidaita hadayu cikin sauƙi, cikin shekara.

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen Al Mocha Port Marufi Kofi ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Al Mocha Port Marufi Kofi ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Al Mocha Port Marufi Kofi ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
Girma da Fakitin: Width 125 mm x Depth 80 mm x Height 195 mm
250 grams
Kalmomin Alama: specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
Fasahar Samarwa: Aluminum Stand Up Pouch, flat bottom, quad seal.
Ƙalubalen Zane: The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
Bincike: The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.

Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century.
Wahayi: The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum.
Tsawon Lokacin Aikin: The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
Tsarin Aiki: In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
Godiyar Hotuna: Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova