Koch's Meerrettich Rebranding daga Wolkendieb Design Agency

Zane Koch's Meerrettich Rebranding daga Wolkendieb Design Agency mai nasara ne mai daraja sosai na 2022 Kyautar A' Design Award ta Azurfa a Rukunin Gasar Ƙirar Kunshin Kaya.

AzurfaKunshin Kaya· 2022

Koch's Meerrettich Rebranding

daga Wolkendieb Design Agency

Abokin Ciniki: KOCHS Meerrettich & Feinkost GmbH

Mai Nasarar Kyautar A' Design Award ta Azurfa a Rukunin Kunshin Kaya

27,046

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #140491

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Koch's Meerrettich Rebranding

Taken baya ga tushen, a halin yanzu yana mamaye masana'antar abinci. Tushen kayan lambu na da, waɗanda suka haɗa da dawakai, a halin yanzu sun shahara sosai. Don farfado da alamar a cikin ɗakunan ajiya, Wolkendieb ya sake ƙaddamar da ainihin alamar Kochs da marufi. An sabunta tambarin don ya zama mai ƙarfin zuciya kuma a bayyane. Sabuwar ƙira ta mayar da hankali kan nuna abubuwan da ba a sarrafa su ba da kuma girke-girke masu tsabta ba tare da ƙari ko masu ra'ayin mazan jiya ba. Sabo daga filin kai tsaye zuwa mabukaci: kai tsaye, a sauƙaƙe da shirya cikin ƙauna!

Amincewa

Game da Kyautar A' Design Award ta Azurfa

Zanen Koch's Meerrettich Rebranding ya lashe Kyautar A' Design Award ta Azurfa, wata karramawa mai tsananin daraja da ake bai wa zane-zane na matakin koli, masu kyau sosai kuma masu burgewa. Waɗanda suka lashe kyautar Azurfa ayyuka ne masu haske sosai da ƙirƙira mai yawa waɗanda ke nuna ƙwarewa, baiwa da kaifin tunanin masu zanensu. Ana sa ran zanen Koch's Meerrettich Rebranding ya zama aiki mai ban mamaki, abin koyi, mai ƙwarewa sosai kuma mai ƙirƙire-ƙirƙire mai zurfi. Wannan zane da ya lashe Kyautar A' Design Award ta Azurfa ƙirƙira ce mai abin lura sosai, da ake sha'awa, wacce ke amfanar da kuma kai iyakokin fasaha, kimiyya, zane da fasahar zamani gaba. Zanen Koch's Meerrettich Rebranding ƙirƙira ce da ake yi wa hassada sosai wacce ke tada sha'awa, tana kawo jin daɗi kuma tana haifar da mamaki da al'ajabi.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
Girma da Fakitin: Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
Kalmomin Alama: packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
Fasahar Samarwa: The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
Ƙalubalen Zane: The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
Bincike: Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
Wahayi: KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
Tsawon Lokacin Aikin: The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
Tsarin Aiki: To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
Mambobin Ƙungiya: Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen