Meer Marufi Kofi Nan daga Masoud Najafi Amirkiasar

Zane Meer Marufi Kofi Nan daga Masoud Najafi Amirkiasar mai nasara ne mai daraja sosai na 2023 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Ƙirar Kunshin Kaya.

TagullaKunshin Kaya· 2023

Meer Marufi Kofi Nan

daga Masoud Najafi Amirkiasar

Abokin Ciniki: Masoud Najafiamirkiasar

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Kunshin Kaya

13,116

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #141887

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Meer Marufi Kofi Nan

Tsarin marufi na sabon-kasuwa ba kawai game da fasahar ƙira ba har ma da fasahar fahimtar abokan ciniki& #039; tunani da kuma tsayawa a kan shelves a kan fafatawa a gasa. Samun waɗannan nuances a zuciya, ƙirar marufi na Meer ya ɗauki rubutun samfur na ƙarshe a cikin kwatanci don tada hankali da shiga duk hankulan masoya kofi. Har ila yau, shimfidar wuri da girman rubutun da ba na al'ada ba suna taka muhimmiyar rawa wajen jawo hankalin masu siye zuwa samfurin. An ƙirƙiri wannan ƙirar tare da bege na yin babban canji a kan shiryayyen abin sha na shagunan.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Meer Marufi Kofi Nan ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Meer Marufi Kofi Nan ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Meer Marufi Kofi Nan yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Girma da Fakitin: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Kalmomin Alama: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Fasahar Samarwa: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Ƙalubalen Zane: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Bincike: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Wahayi: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Tsawon Lokacin Aikin: The project started In Tehran in November 2020 and finished in May the following year
Tsarin Aiki: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Haƙƙoƙin Ƙirƙira: None.
Godiyar Hotuna: Image #1: photographer Bita Shakerin, Espresso, 2020