Jinlongquan Beer Akwatin Kyauta daga Jin Zhang

Zane Jinlongquan Beer Akwatin Kyauta daga Jin Zhang mai nasara ne mai daraja sosai na 2023 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Ƙirar Kunshin Kaya.

TagullaKunshin Kaya· 2023

Jinlongquan Beer Akwatin Kyauta

daga Jin Zhang

Abokin Ciniki: InBev jinlongquan beer (Hubei) Co., Ltd

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Kunshin Kaya

18,068

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #144964

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Jinlongquan Beer Akwatin Kyauta

Wannan akwatin kyauta yana amfani da mafi shaharar rikodin rikodi a cikin 1980s azaman ƙirar ƙirƙira, wanda zai tunatar da mutane da yawa, gami da matasa, tunaninsu da samun kyakkyawar hulɗar motsin rai. Mai zanen ya yi amfani da akwatin kwali don tsarawa, wanda ke da amfani, mai dacewa da muhalli da kuma ceton farashi. A lokaci guda kuma, da fasaha ya buɗe ramuka guda uku a gaban akwatin kyauta, wanda ke iya ganin nau'ikan samfuran giya daban-daban a ciki, yana samun ƙirar yanayi uku na motsin rai, kariyar muhalli da aiki.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Jinlongquan Beer Akwatin Kyauta ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Jinlongquan Beer Akwatin Kyauta ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Jinlongquan Beer Akwatin Kyauta yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Jinlongquan Beer has a history of more than 40 years in China. It has been liked by people since 1977. This gift box is designed to give back consumers' love for Jinlongquan for so many years. Therefore, it uses the most popular tape recorder model in the 1980s as the creation prototype. With this image, it creates a silent classic sound to convey the brand's position in consumers' hearts, and convey the idea that beer brings unlimited fun to people.
Girma da Fakitin: Width 370mm x Depth 70mm x Height 310mm
Kalmomin Alama: Jinlongquan Beer, Gift Box, Jin Zhang, Wuhan SANBU, Packing Design, China
Fasahar Samarwa: Although this is a gift box, in order to avoid excessive packaging, the designer only used corrugated boxes to achieve this, which is practical and environmentally friendly and saves the brand money. At the same time, taking advantage of the modeling characteristics of the tape recorder, three circular holes were opened on the basis of not damaging the integrity, so that consumers can clearly see several different types of beer products in the gift box from the outside, achieving the dual protection of brand culture and function.
Ƙalubalen Zane: The biggest challenge of this gift box is to control the production cost, but the designer perfectly solved it through creative modeling, and the corrugated box is also very environmentally friendly. Another challenge lies in the internal fixed structure. The designer gave up the simple but not environmentally friendly foam and solved it by blocking the product through the opening of the carton, so that the whole gift box can reach the most environmentally friendly state.
Bincike: When doing this design, the designer started to study the brand development process and found out several important nodes of the brand development. He used the most popular recorder in the brand's initial years as the creation prototype, which not only demonstrated the long history of the brand, but also had emotional interaction with consumers. He also used the important year of the brand on the FM number of the recorder, and used this natural way to integrate the brand into the design.
Wahayi: The inspiration for this design comes from the starting year of the brand. The 1980s was a very interesting time. At that time, the most popular way for young people was to carry a recorder, dance and sing in bell bottoms, and be very happy. This is exactly the pleasant feeling that beer can bring to people. From the physical and spiritual aspects of the brand, it is very consistent.
Tsawon Lokacin Aikin: The project will start in Wuhan, China in June 2022, be completed in Wuhan, China in July 2022, and be exhibited in Hubei, China in September 2022.
Tsarin Aiki: This gift box uses the most popular recorder in the 1980s as the creation prototype, which will remind many people of their memories. In the current trend of retro, many young people also like this retro design, so it can cover a very wide range of consumers' ages. Emotional interaction is the interaction that can bring consumers the greatest memory point, and will bring better brand goodwill to the brand.
Haƙƙoƙin Ƙirƙira: The intellectual property/patents/copyrights belongs to InBev Jinlongquan Beer