Blink App Kamfenin Hoto daga Bloom GmbH Nuernberg

Zane Blink App Kamfenin Hoto daga Bloom GmbH Nuernberg mai nasara ne mai daraja sosai na 2024 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Talla.

Baƙin ƘarfeTalla· 2024

Blink App Kamfenin Hoto

daga Bloom GmbH Nuernberg

Abokin Ciniki: andavis GmbH

Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Talla

48,222

Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #152995

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Blink App Kamfenin Hoto

Ta dalilin sabon Blink App na zamani, masu tsaftace gine-gine suna da iko kan ayyukansu kuma duk a lokaci guda. A cikin kamfenin hoton, ana nuna wannan ƙarfafawa a fili ta hanyar canza masu amfani zuwa jarumawa ko mutanen wasa, waɗanda aka yi musu tanadi da kayan aikin tsaftacewa na musamman. Saƙon da aka ɗauko daga meme "Lokacin da..." yana ƙara ɗan ban dariya ga hotunan. Wannan hoton ƙarfin gwiwa yana haifar da bambanci mai ban mamaki a cikin masana'antar tsaftacewa da ba ta da yawan motsi, yana jan hankali ga samfurin.

Amincewa

Game da Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Blink App Kamfenin Hoto ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Blink App Kamfenin Hoto ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Blink App Kamfenin Hoto saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: The Blink App from andavis GmbH digitizes many processes in the building cleaning industry, mobile and in real time. Bloom developed an image campaign for the company: In three motifs, Blink users become everyday heroes with supernatural powers. The message: Blink, that moment when you feel the power to do your job better or make your company fit for the future. The motifs were not photographed, but implemented in elaborate Photoshop composings.
Girma da Fakitin: Striking image campaign in the relevant trade publications of the cleaning industry.
Kalmomin Alama: Brand Consulting, Brand Positioning, Content, Strategy, Messaging & Visual Idea, B2B Communication
Fasahar Samarwa: The three campaign motifs impressively showcase how ordinary employees transform into everyday heroes with supernatural abilities. Through visual transformation, they turn into movie or superhero-like characters. The distinctive features of the hero figures, such as capes or personal equipment, have been recreated using ordinary cleaning utensils like sponges or towels. To achieve this effect, the accessories were carefully placed individually and adjusted for perspective and lighting. The elaborate Photoshop compositions and image editing for all three motifs were carried out by the prepress department of Bloom Advertising Agency. The result impresses with its photorealistic impression and doesn't give away any indication of digital compositing.
Ƙalubalen Zane: Before the image campaign, a brand strategy had to be developed for Blink: This started with a comprehensive competitor analysis. What advantages does the Blink App offer compared to the competitors' offerings? Which benefits should be highlighted in particular? In individual interviews, relevant users - managing directors, system administrators, property managers - were asked about their requirements and expectations in daily practice. The new positioning of the Blink App was the basis for the image campaign: The Blink App gives employees unimagined powers.
Bincike: Bloom gained valuable analyses by using the Brand Master Plan (Your path to true size) - a modular brand development toolset consisting of four stages:
1.Auditing: kick-off workshop, desktop research, presentation
2.Positioning: target group workshop (managing directors, system administrators, property managers), brand value workshop, strategy presentation
3.Brand appereance
4.Staging
Wahayi: Bloom's image campaign borrows from legendary and timeless superheroes and well-known movie characters such as Superman or Lara Croft, only equipped with cleaning accessories. In addition, the image campaign is inspired by the net culture phenomenon meme, in which humorous results are often created by combining images and text. In the campaign, the superhero motif meets the statement: That moment when...
Tsawon Lokacin Aikin: The project started in September 2021 with brand positioning and target group definition using personas. Several communication lines were then developed on the basis of these findings and presented to the client in April of the following year.
Once the final campaign had been selected, the content of the motifs was developed further and finally implemented with elaborate composings. The campaign motifs appeared throughout Germany in late 2022, for example in the trade magazine "Rationell Reinigen". The motifs are also used on the company website as well as at trade fairs and customer events as life-size displays.
Mambobin Ƙungiya: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Art Director: Markus Walter
Text: Dieter Scheuerer
Composing: Andre Krenz
Account manager: Ulrike Landauer