Mirinda Global Refresh Fakin Abin Sha daga PepsiCo Design and Innovation

Zane Mirinda Global Refresh Fakin Abin Sha daga PepsiCo Design and Innovation mai nasara ne mai daraja sosai na 2024 Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Gasar Ƙirar Kunshin Kaya.

Baƙin ƘarfeKunshin Kaya· 2024

Mirinda Global Refresh Fakin Abin Sha

daga PepsiCo Design and Innovation

Abokin Ciniki: PepsiCo

Mai Nasarar Kyautar A' Design Award ta Baƙin Ƙarfe a Rukunin Kunshin Kaya

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #159631

Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Mirinda Global Refresh Fakin Abin Sha

Mirinda Global Refresh ƴan kunshin abin sha ne da aka ƙirƙira don wata alamar kasuwanci ta abin sha mai iskar gas. Kunshin yana ba wa alamar kasuwancin wani sabon salo bayyananne da fasalin banbanci a cikin nau'in abubuwan sha masu iskar gas. Salon gani mai ƙarfi ne, na zamani da kirkire-kirkire, wanda aka tsara da la'akari da son zuciyar matasa masu sha'awar dijital da abubuwa masu ban sha'awa a gani. Zanen ya kuma nuna gadon alamar kasuwancin na dandanon ɓaure masu sabo da ban mamaki. Sabon kamanin yana da nufin ƙara wayar da kan jama'a da kuma taimaka wa alamar kasuwancin ta bambanta kanta a kasuwar yau.

Amincewa

Game da Kyautar A' Design Award ta Baƙin Ƙarfe

Zanen Mirinda Global Refresh Fakin Abin Sha ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe, wata karramawa mai daraja da ake bai wa kyawawan zane-zane waɗanda ke cika buƙatun ƙwararru da masana'antu da ake tsammani daga ƙirƙire-ƙirƙire da aka tsara da kyau. Waɗanda suka lashe kyautar Baƙin Ƙarfe suna nuna babban ƙwarewa, ƙwarewa ta musamman, fahimtar ƙwararru da ikon ƙirƙira na masu ƙirƙirar su. Ana sa ran zanen Mirinda Global Refresh Fakin Abin Sha ya zama ƙirƙira da ake girmamawa sosai, ake sha'awa da ƙauna wacce ke da amfani kuma mai sababbin abubuwa. Wannan zane da ya lashe Kyautar A' Design Award ta Baƙin Ƙarfe yana haɗa mafi kyawun ayyukan fannin kuma yana da halayen fasaha masu cancanta da ke da alaƙa da sanin yadda da baiwa. Ana girmama zanen Mirinda Global Refresh Fakin Abin Sha saboda cikakkiyar kulawarsa kuma an tsara shi don ba da ingantuwar rayuwa da ke taimakawa wajen mai da duniya wuri mafi kyau.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.
Wahayi: The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.

Karanta Sanarwar Manema Labarai

Tallafi