Chilled Milk Carton Katon daga Kazuo Fukushima and Haruka Takeuchi

Zane Chilled Milk Carton Katon daga Kazuo Fukushima and Haruka Takeuchi mai nasara ne mai daraja sosai na 2024 Kyautar A' Design Award ta Tagulla a Rukunin Gasar Ƙirar Kunshin Kaya.

TagullaKunshin Kaya· 2024

Chilled Milk Carton Katon

daga Kazuo Fukushima and Haruka Takeuchi

Abokin Ciniki: Meiji China Investment Co.,Ltd.

Mai Nasarar Kyautar A' Design Award ta Tagulla a Rukunin Kunshin Kaya

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Mai Nasara da Aka Tabbatar

Tabbatar da Matsayin Kyauta na #159694

Ziyarci Shafin Duba a A' Design Award Sanarwar Manema Labarai Alamar Kyauta

Launuka

Ƙirar

Game da Chilled Milk Carton Katon

Domin yin gasa a kasuwar madara mai tsada ta China, fasaha ta musamman ta ƙirƙiro madara mai daraja wanda aka yi niyya ga mata masu shekaru 30 zuwa 50, yana haɗa madara ɗanye dari bisa dari tare da fasahar tattarawa mai kiyaye sinadarai don samun ɗanɗano mai ƙarfi. Aikin ya sake ma'anar tattalin madara, yana haɗa ƙirƙira da ingancin Japan tare da ɗanɗano mai alfarma. Launin shunayya na fakitin yana wakiltar daraja, wanda aka ƙara da fari da zinariya don kyawawa da inganci, yana sa ƙirar ta zama ta musamman mai sauƙin tunawa.

Amincewa

Game da Kyautar A' Design Award ta Tagulla

Zanen Chilled Milk Carton Katon ya lashe Kyautar A' Design Award ta Tagulla, wata karramawa mai tsananin daraja da ake bai wa zane-zane na musamman waɗanda ke da ƙirƙira, basira da hikima. Waɗanda suka lashe kyautar Tagulla kayayyakin fasaha ne masu ƙwarewa da ƙirƙira mai ban mamaki waɗanda ke tabbatar da babban gogewa, tunani da dabarun masu zanensu. Ana sa ran zanen Chilled Milk Carton Katon ya zama abu da ake girmamawa sosai, ake sha'awa da ƙauna, mai ƙwarewa da ƙirƙire-ƙirƙire. Wannan zane da ya lashe Kyautar A' Design Award ta Tagulla yana haɗa mafi kyawun ayyuka a fasaha, kimiyya, zane da fasahar zamani, kuma yana da kyau saboda kulawarsa ga cikakkun bayanai. Zanen Chilled Milk Carton Katon yana biyan buƙatu da kyau, yana taɓa sha'awa, yana jan hankalin zukata kuma yana jawo sha'awar sani.

Bayan Ƙirar

Kayan Manema Labarai

Bayanin ƙungiyar, membobinta da cikakkun bayanai na fasaha da mai ƙirar ya bayar.

Siffofi Na Musamman: In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
Girma da Fakitin: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm
Kalmomin Alama: Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
Fasahar Samarwa: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Ƙalubalen Zane: The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
Bincike: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Wahayi: Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
Tsawon Lokacin Aikin: The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
Tsarin Aiki: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Haƙƙoƙin Ƙirƙira: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Mambobin Ƙungiya: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua
Godiyar Hotuna: Photographer: Zhu Jie