Grand Egyptian Museum Ka ʻIkelike ʻOihana na Rana Gaber

ʻO Grand Egyptian Museum Ka ʻIkelike ʻOihana na Rana Gaber he mea lanakila hanohano loa o ka 2020 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

GulaKiʻi· 2020

Grand Egyptian Museum Ka ʻIkelike ʻOihana

na Rana Gaber

Mea Kūʻai: Rana Hossam

Mea Lanakila A' Design Award Gula ma ka Māhele Kiʻi

61,233

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #100110

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Grand Egyptian Museum Ka ʻIkelike ʻOihana

He ʻikelike ʻoihana ka Grand Egyptian Museum no kahi hale hōʻikeʻike o nā mea kahiko o ʻAigupita kahiko. Ua kūkulu ʻia ka hōʻailona mai nā hieroglyph ʻelima e heluhelu ʻia ʻo ʻAigupita, i hui pū ʻia i loko o kahi kino geometric a maʻalahi. Ua hoʻoulu ʻia ke ʻano hiʻo lōʻihi e ka cartouche, he kahua e hōʻike ana i ka inoa aliʻi. ʻO ka ʻeleʻele ke kala mua, no ka mea, ua kapa ʻia nā kapa o ka muliwai Nile ʻo ka ʻĀina ʻEleʻele. Ua hoʻoulu ʻia nā kala lua e nā mea kāhiko o ʻAigupita kahiko. ʻO Roboto ke ʻano kikokikona nui, no ka mea, ua like kona mau kihi a me nā pihaʻā me ko ka logotype. Ua hoʻomohala ʻia kahi ʻōnaehana hōʻailona hoʻokolohua.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Gula

Ua lanakila ka hoʻolālā Grand Egyptian Museum Ka ʻIkelike ʻOihana i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Grand Egyptian Museum Ka ʻIkelike ʻOihana he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Grand Egyptian Museum Ka ʻIkelike ʻOihana i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: While maintaining the use of ancient Egyptian design aesthetics as an inspiration, a logo was created using five hieroglyphs that read Egypt. They were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color because ancient Egyptians referred to the banks of the Nile as the Black Land. The secondary colors were inspired by colorful ancient Egyptian jewelry designs. Lastly, an experimental signage system was developed
Nā Ana a me ka Hoʻopili: The aspect ratio of the logo is 6:2.3. The letter 'E' form the logo was used as a measuring unit. Roboto was chosen as the main typeface as it is a very modern and simple font. To add to this it is somehow geometrical. the angles and the curves of the font are the same angles and curves of the logo type. This similarity creates harmony and consisitincy
Nā Lepili: Visual Identity, Logo, Branding, Typography, Signage system
ʻEnehana Hana: Exploring different visual languages to develop a logo and a signage system that is inspired from the hieroglyphs.
Pilikia Hoʻolālā: Capturing the essence of the history with all it’s reverence was challenging enough. But the true Everest of this project was bridging the gap between the past and present. To bring that history with all its pretense into today’s world, required a deep dive into what is relatable. The research showed that most modern interpretations of ancient Egypt end up looking comical or simply a caricature.

If I were to avoid that pitfall, the design had to be simple. This was a case of less is more. In order to be relatable in today’s world the answer had to be Simplicity.

Tremendous time and effort went into carrying the complexity of the history within the folds of a simple modern design. Finding that common ground was at the heart of the creative/research challenge.
Noiʻi: My research process depends entirely on the subject matter. Thus every project dictates the path I take to best understand the subject. The goal is not learn about an idea. Therefore the challenge lies in finding the purest, simplest meaning behind it.

My research journey for this project had to begin with spending a lot of time with the curators of the original museum. A masterpiece in it's own right with a rich history beyond a century old. I also invested many hours of study with the resident Egyptologists, archaeologists and guides. People who dedicated their lives to becoming that history. They were the key as they helped me understand the ancient Egyptian hieroglyphs, their deeper meanings and even how to pronounce them. To know how a language sounded paints a mental image in itself. They taught me how to make sentences out of hieroglyphs. I then buttressed this new knowledge by doing my own readings, including 'Egyptian Grammar' by Sir Alan Gardiner.

I took a deep dive into philology, literature, vocabulary, and translation. Only at the end of this exhausting yet exhilarating journey, did I start sketching and drawing until I reached to a simple clear iconography.
Hoʻoulu Manaʻo: The Grand Egyptian Museum hosts the most prominent collection of ancient Egyptian artifacts, dating back to various historical epochs. Developing a visual identity posed a great challenge; to represent the gravitas of the history while maintaining a modern and fresh look. The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets hieroglyphs. I incorporated hieroglyphs in the logotype and the signage system to invoke the ancient Egyptian culture and style. The viewer familiarizes with hieroglyphs without feeling foreign
Ka Lōʻihi o ka Papahana: 2015 German University in Cairo, 3 months
During the pre-master in Graphic Design Degree.
Kaʻina Hana: It Creates a unique visual experience, where it also introduces people to ancient Egyptian hieroglyphs through a modern yet simple corporate identity.
Nā Lālā Hui: none.
Nā Kuleana Kiʻi: credits to: Shutterstock and bensound