ʻO Lord Qu Kūlana Hōʻike Kiʻi na Siyu Xu he mea lanakila hanohano loa o ka 2020 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2020

Lord Qu Kūlana Hōʻike Kiʻi

na Siyu Xu

Mea Kūʻai: MET Creative Brand

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

9,501

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #100477

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Lord Qu Kūlana Hōʻike Kiʻi

ʻO Lord Qu kekahi kūlana hōʻike kiʻi i hana ʻia no kahi kaila meaʻai ma Quzhou, Kina. Hōʻike kēia kūlana i ke ʻano moʻomeheu meaʻai Kina kahiko ma ke ʻano hou no nā mea kūʻai ʻōpio. He kiʻi kanaka i kūkulu ʻia ma muli o Confucius ke kaha nui, a ua hana ʻia ka lauoho hui ʻia o ke kiʻi kanaka e like me kahi paʻi mahu. Hoʻopili nā kaha kiʻi paʻani laina i ke kiʻi kanaka me nā kiʻi hoʻomanaʻo mōʻaukala e like me ka drakona lele, ka Luakini Confucius, a me nā ao pōmaikaʻi. Hoʻohana ʻia kekahi hōʻailona ihu puaʻa ma nā ipu mahu, nā pahu ʻai, nā kukui, a me nā kua noho i loko o ka lumi ʻaina.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Lord Qu Kūlana Hōʻike Kiʻi i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Lord Qu Kūlana Hōʻike Kiʻi he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Lord Qu Kūlana Hōʻike Kiʻi i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Lord Qu is a special snack brand in Quzhou. The original intention of this brand design is to inherit the traditional Chinese food culture. According to the trend of younger mainstream consumers, the designers redefine the traditional snack bar with modern design language, so that more young people understand and fall in love with Quzhou snacks in. Through the comprehensive application of vision and space system, this restaurant is endowed with a new and modern feeling.
Nā Ana a me ka Hoʻopili: In the application of props, the designers make full use of the pig nose visual hammer, develop the steamer of Lord Qu exclusive pig nose on the tableware, the pig nose lamp and backrest seat in the space, make a deep strong link between the product and the brand, and carry out the exclusive brand design.
Nā Lepili: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Quzhou, Bun, Confucius Temple
ʻEnehana Hana: The designers combine the IP image of Lord Qu with the classic historical symbols such as flying dragon, Confucius Temple, Xiangyun and allusions with the linear cartoon as the carrier to build the dialogue scene of Lord Qu and the food IP, which not only convey the product and brand value, but also carry the profound connotation of Chinese food culture.
Pilikia Hoʻolālā: How to quickly occupy the consumers' cognition for a new brand is also a problem that needs to consider carefully in this case. Therefore, in the development of symbols and props, the designers use the pig nose extracted from two black pigs as brand visual hammer symbols.
Noiʻi: As the representative of breakfast category, the steamed stuffed bun is faced with the awkward situation of having category and no brand. In the market, there are more cheap and no quality products. However, the emergence of Lord Qu has filled in such a masrket gap.
Hoʻoulu Manaʻo: Based on the original intention of the design, the designers decide to build Lord Qu into a snack expert image with personality and story, and establish the exclusive IP of the brand. The whole case takes Confucius as the cultural prototype. The chignon is designed into the shape of a bun. At the same time, the designers borrow the cognition of Kame Sennin in the hearts of young consumers to create the IP image.
Ka Lōʻihi o ka Papahana: The project started in January 2018 in Hangzhou and finished in September 2018 in Hangzhou.
Kaʻina Hana: The designers create a story for IP, personify the ingredients in the main products.
Nā Palapala Kuleana: Copyrights belong to Siyu Xu, 2018.
Nā Lālā Hui: Siyu Xu
Youjia Gu
Gaoyang Duan
Miao Pan
Yuting Wang
Xin Wang
Nā Kuleana Kiʻi: Image #1: Photographer MET Creative Brand, Lord Qu, 2018.
Image #2: Photographer MET Creative Brand, Lord Qu, 2018.
Image #3: Photographer MET Creative Brand, Lord Qu, 2018.
Image #4: Photographer MET Creative Brand, Lord Qu, 2018.
Image #5: Photographer MET Creative Brand, Lord Qu, 2018.