HEMA Alliance Hoʻokumu Kūlana Hui na Pedro Panetto

ʻO HEMA Alliance Hoʻokumu Kūlana Hui na Pedro Panetto he mea lanakila hanohano loa o ka 2020 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2020

HEMA Alliance Hoʻokumu Kūlana Hui

na Pedro Panetto

Mea Kūʻai: Pedro Panetto

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

16,339

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #100934

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā HEMA Alliance Hoʻokumu Kūlana Hui

Ke Kūlana Hui HEMA Alliance he hōʻailona hoʻokumu hui i hana ʻia no kekahi hui e kāko'o ana i nā mea hoʻomaʻamaʻa i ke Kaua Koa Kahiko o ʻEulopa (Historical European Martial Arts). Aia i loko o kēia hōʻailona nā ʻano hoʻololi 160 o ka hōʻailona, i hana ʻia mai nā kiʻi pahi kaua 40 i hōʻike ʻia ma nā hoʻonohonoho kiʻi ʻehā. Hahai kēlā me kēia pahi kaua i nā kaupaona o kekahi kumu hoʻohālike mōʻaukala maoli. Hoʻokumu ʻia nā huapalapala, ka hoʻokaʻawale, a me ke kiʻi hōʻailona ma ka Golden Ratio, ka mea e mālama mau ai i ke kūlike o kēlā me kēia hoʻololi. Hiki i kēlā me kēia mea hoʻomaʻamaʻa ke koho i ka hoʻololi e kūpono i kāna ʻano hoʻomaʻamaʻa a me ka mea kaua i makemake ʻia.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā HEMA Alliance Hoʻokumu Kūlana Hui i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā HEMA Alliance Hoʻokumu Kūlana Hui he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā HEMA Alliance Hoʻokumu Kūlana Hui i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: A brand with 160 variations. The HEMA Alliance is an US association that provides support for the practitioners of Historical European Martial Arts (HEMA) and acts as an international meeting point for the community. The brand has a global reach; the 160 variations represent the diversity of the community and enable each practitioner choosing the symbol that best suits their preferences. The project connects with the historical heritage of the martial arts, it revives traditions.
Nā Ana a me ka Hoʻopili: Each letter was designed for this brand in accordance with the Golden Ratio. Spacing between letters and between elements of the Visual Identity also follows the proportional laws of the Golden Ratio. The symbol’s diagram, in all its variations, uses the same proportional relations of the Golden Number. Thus the use of the Golden Number, 1.61803398875…, is the main technical parameter for this Project and provides proportional consistence.
Nā Lepili: Golden Ratio, Logo, Brand, HEMA, Sport, Martial Arts, History
ʻEnehana Hana: The production of this Project was very complex, the biggest challenge was related to proportions.Every sword and weapon design needed to follow exact ratios of real historical models. The symbol varied 40 times, and each individual symbol has 4 visual arrangements, totalizing 160 variations. A complex diagram was developed for the project, in accordance with the Golden Ratio, so the consistence in and between all variations could be measured and achieved.
Pilikia Hoʻolālā: The main challenge was offering a symbol representing a great number of historical weapons. For
each individual practitioner, its training weapon is the best in their eyes. To please such a large and
passionate community was the main creative and research challenge. The challenge was overcome
by a variable symbol, so all practitioners felt represented. As a result of this new, all-embracing
representation, the association quickly increased its membership after the launch of the new brand.
Noiʻi: It was necessary to convey a historical aspect to a martial-looking symbol. The research led to the blending of historical context to the tactical aspect of the current martial arts. The brand should be attractive, strong and at the same time convey the revival of a tradition. This blending was the guideline of the complete research process and design.
Hoʻoulu Manaʻo: The Historical European Martial Arts are deeply connected to their heritage and have strong cultural bonds. The research comprised concepts from the medieval European culture, passing though the Renaissance and reaching as far as the Victorian era. Proportions of several historical sword models were investigated during this process. Within the HEMA context, it was investigated what kind of symbol could embrace every practitioner from this really diverse community.
Kaʻina Hana: Each HEMA practitioner can choose the symbol variation that best suits their training style and sword preference, then embroider on their fencing jacket. The flexibility of this brand is big but still keeps the identity so each and every variation can be clearly identified as the HEMA Alliance symbol.
Nā Lālā Hui: Pedro Panetto.
Francesco Brugnera Teixeira.