Nostalgia ʻo Kahi Haleʻaila Piha na Dmitry Pozarenko

ʻO Nostalgia ʻo Kahi Haleʻaila Piha na Dmitry Pozarenko he mea lanakila hanohano loa o ka 2020 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Loko Hale a me Hōʻike.

KalaLoko Hale· 2020

Nostalgia ʻo Kahi Haleʻaila Piha

na Dmitry Pozarenko

Mea Kūʻai: Gold Apple

Mea Lanakila A' Design Award Kala ma ka Māhele Loko Hale

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #102233

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Nostalgia ʻo Kahi Haleʻaila Piha

ʻO nā ʻano ʻāina kula o nā makahiki 1960-1970 i hoʻoikaika i kēia papahana. ʻO nā mea metala i hana ʻia i ke kila anuanu e kūkulu nei i kahi kikoʻī maoli kūlike o ka anti-utopia. Hoʻokahi kahi ʻaoʻao i nā pā o nā pā kahiko i ka ʻūhā o ke kuʻikahi. E wehe i nā kamaʻilio loea, plaster plaster a me nā countertops granite e hoʻohui i nā hana ʻenehana kūloko o nā makahiki kanalima.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Nostalgia ʻo Kahi Haleʻaila Piha i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Nostalgia ʻo Kahi Haleʻaila Piha he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Nostalgia ʻo Kahi Haleʻaila Piha e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The hybrid design of the store embodies the image of the trading space of the post-consumerism era and disappointment in the myths of glamor. A rusty profiled sheet of old fences creates an atmosphere of complete freedom of expression. The metal structures of the equipment made of hot-rolled steel of different sections create a realistic intonation of anti-utopia. Granite countertops and shabby plaster add to the interior industrial chic of the sixties.
Nā Ana a me ka Hoʻopili: The total area is 1630 sq.m.
Nā Lepili: interior design, retail space, metal, stone, industrial, sixties
ʻEnehana Hana: Main construction materials: hot-rolled steel, tinted stainless steel, profiled sheet, granite, oak
Pilikia Hoʻolālā: The creative challenge of the project was to recreate the industrial atmosphere of the 60-70s of the 20th century. As a solution, various types of manual processing of steel were used in the manufacture of equipment. The special warmth of the space is added by old window frames, sawn and laid vertically on the wall. Together with the old profiled sheet, they allow the viewer to experience historical authenticity.
Noiʻi: Among the modern metropolis, the design of the store resolves the contradiction between the individuality of particular person and the leveling difference of the city's strength, between the individual human I and the monolithic urbanistic WE. Therefore, the Gold Apple inverts the external and internal, interchanges the city and man, introducing an urban spirit into the interior space.
Hoʻoulu Manaʻo: Nostalgia for the 60-70s of the 20th century is new, it is nostalgia for believing in a bright future. Old industrial landscapes are perceived as artefacts of the era carried away by a new digital reality. Abandoned metallurgical workshop became an inspiring idea of this project.
Ka Lōʻihi o ka Papahana: The store is located in the center of Moscow. The project was completed in 2018.
Kaʻina Hana: The industrial environment of the store creates an atmosphere of democracy, freedom of expression and accessibility. This was the ideological basis of this project. The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
Nā Lālā Hui: Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Sonyak
Nā Kuleana Kiʻi: All images: photographer Mick Pomortsev, 2019.