ʻO Cut and Paste ʻo Ka Branding na Lisa Winstanley he mea lanakila hanohano loa o ka 2021 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
GulaKiʻi· 2021
Cut and Paste ʻo Ka Branding
Mea Kūʻai: Lisa Winstanley
Mea Lanakila A' Design Award Gula ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #103530Ka Hoʻolālā
E Pili Ana iā Cut and Paste ʻo Ka Branding
ʻO kēia pahu hana papahana, ʻoki a hoʻopili: Kaohi ʻana i ka Plagiarism Visual, e kamaʻilio i kahi kumuhana e hiki ke hoʻopilikia i nā mea a pau o ka ʻoihana hoʻolālā a ʻo ka plagiarism hiʻohiʻona he kumuhana i kamaʻilio ʻole ʻia. Ma muli paha o ka ʻokoʻa ma waena o ke kiʻi ʻana mai kahi kiʻi a me ke kope ʻana mai ia mea. No laila, ʻo ka mea i manaʻo ʻia e kēia papahana ʻo ia ka hoʻomaopopo ʻana i nā wahi hina e hoʻopuni ana i ka plagiarism ʻike maka a hoʻonoho i kēia ma ke poʻo o nā kamaʻilio e pili ana i ka noʻonoʻo.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Gula
Ua lanakila ka hoʻolālā Cut and Paste ʻo Ka Branding i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Cut and Paste ʻo Ka Branding he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Cut and Paste ʻo Ka Branding i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
- Nā Ana a me ka Hoʻopili
- The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
- Nā Lepili
- branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
- ʻEnehana Hana
- This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
- Pilikia Hoʻolālā
- The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
- Noiʻi
- To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
- Hoʻoulu Manaʻo
- The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
- Ka Lōʻihi o ka Papahana
- The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
- Kaʻina Hana
- This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
- Nā Palapala Kuleana
- Copyrights belong to Lisa Winstanley, 2020
- Nā Lālā Hui
- Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng - Nā Kuleana Kiʻi
- Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
Kākoʻo ʻIa
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