ʻO Woonwaard Hōʻailona Hui ʻOihana na Ruud Winder - Rebrandt he mea lanakila hanohano loa o ka 2021 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
GulaKiʻi· 2021
Woonwaard Hōʻailona Hui ʻOihana
Mea Kūʻai: REBRANDT® — Dutch Masters in Rebranding
Mea Lanakila A' Design Award Gula ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #103738Ka Hoʻolālā
E Pili Ana iā Woonwaard Hōʻailona Hui ʻOihana
He hōʻailona hui ʻoihana ʻo Woonwaard i hana ʻia no kekahi o nā hui hale hoʻolimalima nui loa ma Netherlands. He hou a koʻikoʻi ka hōʻailona, a hōʻike ia i ka maluhia a me ka mālie. Hōʻike ke kākuhikuhi i ka ʻokoʻa o nā mea hoʻolimalima a me nā ʻano maikaʻi o ka hoʻolimalima ʻana. Hāʻawi ʻia kēlā me kēia hoʻohana i kahi pūʻulu pōʻai kūʻokoʻa, i lawe ʻia mai kahi kākuhikuhi kumu o nā pōʻai ʻoi aku ma mua o 250 ma nā hoʻonohonoho a me nā waihoʻoluʻu like ʻole. Hoʻohana nā mea paʻi ʻia i ka pepa i hōʻoia ʻia e FSC me ʻeono waihoʻoluʻu Pantone a me ka ʻeleʻele. Hōʻemi nā hoʻohana kikohoʻe i ka hoʻohana ʻana i ka pepa.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Gula
Ua lanakila ka hoʻolālā Woonwaard Hōʻailona Hui ʻOihana i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Woonwaard Hōʻailona Hui ʻOihana he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Woonwaard Hōʻailona Hui ʻOihana i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
- Nā Ana a me ka Hoʻopili
- Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.
- Nā Lepili
- rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
- ʻEnehana Hana
- It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
- Pilikia Hoʻolālā
- The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
- Noiʻi
- The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
- Hoʻoulu Manaʻo
- Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
- Ka Lōʻihi o ka Papahana
- 3-4 Months region Amsterdam, The Netherlands
- Kaʻina Hana
- DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
- Nā Lālā Hui
- Designer | Design and Brand Architecture: Ruud Winder - www.linkedin.com/in/ruudwinder
Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler – www.linkedin.com/in/vincentjeitler
Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester
Junior Designer - Graphic Design: Simone Winder
Animator - Animation and Graphics: Peter Puntman
Client: Woonwaard - Anniek van Belle, Nina Beute - Nā Kuleana Kiʻi
- All rights REBRANDT®
Kākoʻo ʻIa
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Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
