ʻO Settlements Ka Hoʻolaha Hoʻohui ʻia na Pancho Gonzalez he mea lanakila hanohano loa o ka 2020 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio.
KeleaweHoʻolaha· 2020
Settlements Ka Hoʻolaha Hoʻohui ʻia
Mea Kūʻai: Inbrax
Mea Lanakila A' Design Award Keleawe ma ka Māhele Hoʻolaha
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #103849Ka Hoʻolālā
E Pili Ana iā Settlements Ka Hoʻolaha Hoʻohui ʻia
He mea ʻoiaʻiʻo ka noho ʻana ma ka honua holoʻokoʻa a ʻoi loa ma Latin America. Ke ʻimi nei kēia hoʻolālā hoʻolaha e hōʻiliʻili kālā ma ke ʻano ʻokoʻa a hana pēlā ma ka hoʻokuʻu ʻana i kahi kiʻiʻoniʻoni i loaʻa ʻole. No ka loaʻa ʻana o kahi tikiki, pono ka poʻe e hele i ka punaewele o ke kiʻiʻoniʻoni e kūʻai i kā lākou tiketi a i ka wā i loaʻa ai ua ʻike lākou ʻaʻole i loaʻa ke kiʻiʻoniʻoni, no laila hiki iā lākou ke hāʻawi i kā lākou kālā i ke kumu.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Keleawe
Ua lanakila ka hoʻolālā Settlements Ka Hoʻolaha Hoʻohui ʻia i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Settlements Ka Hoʻolaha Hoʻohui ʻia he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Settlements Ka Hoʻolaha Hoʻohui ʻia i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
- Nā Ana a me ka Hoʻopili
- Trailers, posters, digital ads and social media.
- Nā Lepili
- Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
- ʻEnehana Hana
- Integrated campaign across 5 countries in South America.
- Pilikia Hoʻolālā
- First online collecting campaign done by Techo Latam.
- Noiʻi
- The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
- Hoʻoulu Manaʻo
- The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
- Ka Lōʻihi o ka Papahana
- Chile, Peru, Argentina, Brazil and Colombia.
- Kaʻina Hana
- Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
- Nā Palapala Kuleana
- Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando - Nā Lālā Hui
- Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta - Nā Kuleana Kiʻi
- Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
