WeAre4810 ʻo Ka Hōʻailona Hōʻailona na Laura Ferrario

ʻO WeAre4810 ʻo Ka Hōʻailona Hōʻailona na Laura Ferrario he mea lanakila hanohano loa o ka 2021 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2021

WeAre4810 ʻo Ka Hōʻailona Hōʻailona

na Laura Ferrario

Mea Kūʻai: Ferrariodesign

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

13,650

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #109713

Hulihuli Lawelawe Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā WeAre4810 ʻo Ka Hōʻailona Hōʻailona

ʻO WeAre4810, ʻo WeAreFamily ka manaʻo hou i hoʻohana ʻia e hoʻomaka hou i ka Brand. Lilo ia i ka ipu a me ka hōʻailona o nā hana a pau o ka hui. ʻO ka hoʻohana ʻana i nā helu hou a paʻa e hōʻike i ka manaʻo o ka ʻoiaʻiʻo a me ka wā e hiki ai i nā helu ke lilo i mau pahu kiʻi. Mai ka hoʻolimalima a hiki i ke kūʻai ʻana a hiki i ka mea hou maoli ka meaʻai. ʻO WeAreFood ka wahi i māhele ʻia i kēlā me kēia lā i 4 mau manawa; he manaʻo i hoʻonui ʻia e ka uaki nona nā lima he ʻōpala a he puna. ʻO ka uaki mai ka hiʻohiʻona kiʻi he hui ʻana ma waena o kēia manawa, i hala a me ka wā e hiki mai ana.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā WeAre4810 ʻo Ka Hōʻailona Hōʻailona i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā WeAre4810 ʻo Ka Hōʻailona Hōʻailona he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā WeAre4810 ʻo Ka Hōʻailona Hōʻailona i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: For 4810 the idea of renewal starts with the renovation of the historic sports equipment rental shop in Courmayeur.
Consequently the time has come to also evolve the concept of the brand which could include from Rental to Shopping to Food thus creating a new mood more contemporary but at the same time continuing to express traditional values under a one big hat represented by the unique 4810 brand. Innovation and tradition together.
Nā Ana a me ka Hoʻopili: The whole Brand Identity has developed on different materials shapes and channels having to communicate multiple messages. We used paper for brochures postcards shopping bags sugar sachets and menus. The PVC for the external signs of the structure. Ceramics for the coffee cups and the fabric for the uniforms. It was a truly complete project where various printing techniques were used from traditional pad printing, screen printing to digital printing. We have created a web site that talks about their history and their services until you can book skis online.
Nā Lepili: brand Identity, brad design, logo design, viusal identity
ʻEnehana Hana: The goal was to underline the fame of the name 4810 which had always been used by the Grivel family. It is inspired on the height of the Mont Blanc 4810m a point of reference in Courmayeur an umbrella that encloses ideas objects materials and is fluid enough in its meaning to also include a numerical form.
WeAre4810 the Brand of reference
WeAreRental expertise for rental of skis
WeAreFood one cuisine which at the same time lies well within everyone
WeAreShopping dedicated to sports apparel and accessories
WeAreOutlet Promotions and offers
WeAreFamily a long family tradition rooted in the distant 19th century
Pilikia Hoʻolālā: WeAreFood is the real change. 4810Food is the meeting point for sports enthusiasts: the space where you come in the morning for breakfast, go for lunch for polenta and stop after skiing to try a snack and maybe combine it with a nice wine.
Thus was born the idea of the clock that marks the day and 4 very specific moments.
Contemporary terms for an international audience all combined with a clock that recalls history where the hands become fork and spoon to emphasize that at 4810Food you eat.
Noiʻi: A very large project where I had to combine a technical product like skis and an emotional product like food. There are several variable factors that I found to make different situations coexist: the colors, the symbol where to insert the images and the name WeAre is declinable in many aspects: WeAreRental for the rental shop, WeAreFood for the restaurant, WeAreShopping for the shop and so on.
Hoʻoulu Manaʻo: WeAre4810 . WeAreFamily. The goal was to underline the fame of the name 4810 which had always been used by the Grivel family. It is inspired on the height of the Mont Blanc: an umbrella that encloses ideas objects materials and is fluid enough in its meaning to also include a numerical form.
The brand is graphical form is based on the idea of using highly contemporary and solid numbers, almost as a seal to guarantee quality and modernity. Numbers that could themselves become a container of image.
Ka Lōʻihi o ka Papahana: The project started in January 2018 in Courmayeur and finished in February 202020
Kaʻina Hana: The Brand has been designed so that it can be reproduced on any material surface and transmitted on various channels such as mobile phones or videos. A manual has been drawn up that can help both the customer and the possible supplier to reproduce the original as faithfully as possible.
Nā Lālā Hui: Creative Director: Laura Ferrario
Copy: Chiara Villa
Nā Kuleana Kiʻi: Image #No 1: Photographer Aiace Ace Bazzana, Image #No 2: Photographer Laura Ferrario, Image #No 2: Photographer ALaura Ferrario, Image #No 3: Photographer Aiace Ace Bazzana, Image #No 4: Photographer Aiace Ace Bazzana