ʻO Dreamquark Puke Kūʻai Kalepa na Fanny De Bray he mea lanakila hanohano loa o ka 2021 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
KeleaweKiʻi· 2021
Dreamquark Puke Kūʻai Kalepa
Mea Kūʻai: Made For You
Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #109858Ka Hoʻolālā
E Pili Ana iā Dreamquark Puke Kūʻai Kalepa
ʻO Dreamquark he puke kūʻai kalepa i kiʻi ʻia i hana ʻia no kekahi hui ʻenehana. He 210 a 297 milimika ka nui o ka puke, a wehewehe maopopo ʻia ai ka waiwai hou i hāʻawi ʻia e ka hui. Ua hoʻoulu ʻia ke ʻano kiʻi e ka logo e noho nei, a he leʻaleʻa nō ke ʻano me ka ʻole o ka lawe loa i ka maʻalahi loa. Hōʻike nā kiʻi hana a me nā kiʻi pakuhi i ka maʻalahi o ka hoʻohana ʻana iā Brain, kekahi hopena naʻauao hana. Hōʻike pū ka puke i ke akamai loea o nā hui hana o ka hui. ʻO ka pahuhopu, ʻo ia ka hāʻawi ʻana i kahi hoʻomaopopo maikaʻi aʻe no nā hana a ka hui.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Keleawe
Ua lanakila ka hoʻolālā Dreamquark Puke Kūʻai Kalepa i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Dreamquark Puke Kūʻai Kalepa he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Dreamquark Puke Kūʻai Kalepa i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- After strengthening Dreamquark’s positioning strategy by carrying out a market analysis and developing a brand platform, the team created an illustrated brochure in order to provide a better understanding of the startup’s added value. Inspired by the existing logo, the graphic style is fun without being too minimalistic, to highlight Brain’s which is an AI, ease of use, and Dreamquark’s technical expertise.
- Nā Ana a me ka Hoʻopili
- Brochure: 210 mm x 297 mm
- Nā Lepili
- fun, illustration, graphic design, startup, brochure
- ʻEnehana Hana
- Brochure
- Pilikia Hoʻolālā
- Give a better understanding of company activities.
- Noiʻi
- Several research have been conducted to create this design:
- Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
- Moodboard of images and emotions that need to be associated with the brand (with the company direction) - Hoʻoulu Manaʻo
- The graphics of the commercial brochure for Dreamquark are directly inspired by the existing logo which is playful without being too minimalist.
- Ka Lōʻihi o ka Papahana
- The project started in March 2020 in Torino and finished in June 2020.
- Kaʻina Hana
- As a rapidly growing company Dreamquark now wants to go further with new communication tools which better convert the benefits of its solutions. After strengthening Dreamquark’s positioning strategy by carrying out a market analysis and developing a brand platform the team created an illustrated brochure in order to provide a better understanding the startup’s added value.
- Nā Palapala Kuleana
- Copyright Made for you
- Nā Lālā Hui
- Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Brand Strategist: Amandine Lantelme - Nā Kuleana Kiʻi
- Illustrator: Anna Cesa
Kākoʻo ʻIa
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Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
