ʻO Jiangmen Culture and Tourism Hōʻailona a me ka ʻIkena Waiwai Kālepa na EUCA Culture and Communications Co. Ltd. he mea lanakila hanohano loa o ka 2021 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
KeleaweKiʻi· 2021
Jiangmen Culture and Tourism Hōʻailona a me ka ʻIkena Waiwai Kālepa
na EUCA Culture and Communications Co. Ltd.
Mea Kūʻai: Jiangmen culture, tourism, radio, television and Sports Bureau
Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #109973Ka Hoʻolālā
E Pili Ana iā Jiangmen Culture and Tourism Hōʻailona a me ka ʻIkena Waiwai Kālepa
ʻO Jiangmen Culture and Tourism kahi hōʻailona a me ʻikena waiwai kālepa i hana ʻia no ka ʻoihana moʻomeheu a mākaʻikaʻi o Jiangmen, kahi kūlanakauhale ma ka Panalāʻau ʻo Guangdong ma ka hema o Kina. Ua hoʻoikaikaʻia ka hōʻailona e ka huaʻōlelo Kina kahiko ʻo Men, ʻo ia hoʻi ka "puka," a me ke kūkulu ʻana o ka puka hoʻomanaʻo. Ua hoʻohuiʻia nā mea i kiʻiʻia mai ke ʻano kūlanakauhale, ke kūkulu hale, ka waihona moʻomeheu, ka ʻāina, a me nā mea kanu o Jiangmen i loko o ke ʻano puka. ʻO ke gula ʻōmaka he hōʻike ia no kahi kūlanakauhale waiwai akā haʻahaʻa nō naʻe. Ua hoʻomohalaʻia kekahi alakaʻi no ka ʻikena waiwai kālepa e kākoʻo i ka hoʻohana pili kūlike.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Keleawe
Ua lanakila ka hoʻolālā Jiangmen Culture and Tourism Hōʻailona a me ka ʻIkena Waiwai Kālepa i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Jiangmen Culture and Tourism Hōʻailona a me ka ʻIkena Waiwai Kālepa he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Jiangmen Culture and Tourism Hōʻailona a me ka ʻIkena Waiwai Kālepa i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile. - Nā Lepili
- Branding, City, Culture and tourism, Logo design, Visual system
- Pilikia Hoʻolālā
- Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
- Noiʻi
- This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
- Hoʻoulu Manaʻo
- Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
- Ka Lōʻihi o ka Papahana
- June 2019 – April 2020, Shanghai, China
- Kaʻina Hana
- To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
- Nā Lālā Hui
- Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
- Nā Kuleana Kiʻi
- Ellain Li, Grace Xu， Di Tang
Kākoʻo ʻIa
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