Cafe Soul Hana Nui: Kiʻi Hoʻomaopopo Kūikawā na Mateus Matos Montenegro

ʻO Cafe Soul Hana Nui: Kiʻi Hoʻomaopopo Kūikawā na Mateus Matos Montenegro he mea lanakila hanohano loa o ka 2022 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2022

Cafe Soul Hana Nui: Kiʻi Hoʻomaopopo Kūikawā

na Mateus Matos Montenegro

Mea Kūʻai: Cafe Tunico

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

11,750

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #117271

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Cafe Soul Hana Nui: Kiʻi Hoʻomaopopo Kūikawā

Kikokikona Puke: ʻO Cafe Soul kahi hoʻolālā kiʻi hoʻomaopopo kūikawā a me ka hoʻolālā ʻeke no kahi hōʻailona kope. Hana ʻia kēia kope mai ka 100 pakeneka o nā huaʻai Arabica a hāʻawi ʻia i kahi kumukūʻai kūpono. Hoʻohana ka hoʻomaopopo kūikawā i kahi logo modula kahi e hui ʻia ai kona mau ʻāpana e hana i nā helehelena a me nā ʻili like ʻole he nui. He māmā a ʻōpio ke ʻano o ka ʻōlelo kiʻi, a manaʻo ʻia e hoʻokō i nā mea kūʻai hou a ʻōpio hoʻi. Paʻi ʻia ka ʻeke ma ke kaʻina ʻehā kala me nā waihoʻoluʻu Pantone ʻehā ma luna o kahi kūkulu alumini. ʻO ka helu ʻehiku e pili ana i nā lālā ʻohana ʻehiku nāna e mālama nei i ka mahiʻai.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Cafe Soul Hana Nui: Kiʻi Hoʻomaopopo Kūikawā i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Cafe Soul Hana Nui: Kiʻi Hoʻomaopopo Kūikawā he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Cafe Soul Hana Nui: Kiʻi Hoʻomaopopo Kūikawā i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Cafe Soul brand was born from the need of Cafe Tunico, a family brand, on a farm managed by the 7 children of Mr. Tunico, to have 100 percent Arabica coffee that is even more popular and accessible, yet in a very competitive market share. So there was a need for Cafe Soul to stand out, breaking the barriers of the popular, while maintaining the same quality of its tradition and work.
This is how Cafe Soul came about, a coffee for all, for workers and lovers of good handcraft coffee, of the highest quality and at an affordable price to all social classes.
Nā Ana a me ka Hoʻopili: The packaging materials are still under development, looking for the possibility of producing with recycled plastics and taking care to bring the same brand experience.
Nā Lepili: Coffee, soul, cafe tunico, tunico, budget, handcraft, handmade, premium
ʻEnehana Hana: For the packaging, it was used a four-color print process with 4 specific pantones colors, PANTONE 7667 C, PANTONE 2577 C, PANTONE 2756 C and PANTONE 2597 C, in an aluminum structured package.
Pilikia Hoʻolālā: The big creative challenge was to develop a brand for a new market, one with 100% Arabica coffee at affordable prices, and trying to reach younger and new generations. All that and competing with cheap brands and their saturated market.
Based on the inspiration, the design is a changing, young, modern visual pattern that adapts to different shapes and elements. A design that is not unique, but that plural with Joy, Plurarity, the Soul, and an element that referred to its umbrella brand, Cafe Tunico, the number 7 of the seven children of Mr. Tunico, who plant and produce as a family.
Noiʻi: From a marketing survey among consumers of budget coffee brands, we saw an empty space for high quality coffees at an affordable price for everyone.
In the survey, we also concluded a failure to communicate with younger consumers entering the job market. A community that values quality at a fair, inclusive and light price.
Within those two premises, Cafe Soul was developed to reach everyone in this new and ever evolving society.
A pre-marketing was carried out before launching on the market, which takes place in the second half of 2022. With that, it is already well accepted wherever it is presented.
Hoʻoulu Manaʻo: Soul coffee was created aiming a lighter, younger and more inclusive language.
The concept is based on carpe diem, living well, living in harmony and, at the same time, not taking life too seriously. It makes us feel good in every way, from the smells to the tasting, feeling the flavor and being enveloped by its properties, a unique and FUN experience of well-being after having a cup.
A democratic quality coffee. Soul is in the essence of each one. It is at the heart of pluralism and diversity. Soul is in the essence of coffee,
IT IS COFFEE WITH SOUL.
Ka Lōʻihi o ka Papahana: The project started in January 2021 in Minas Gerais, Brazil, and finished in January 2022.
Kaʻina Hana: The elements of the logo transform and interact, creating an unlimited number of faces and textures, bringing the whole concept of the brand of its youth and lightness, setting it apart from all its competitors. A design for everyone, a concept of diversity and representativeness. A coffee for everyone and every occasion. Fresh, Fun, Light and Young.
Nā Lālā Hui: Designer: Mateus Matos Montenegro
Copywriter: Ricardo Montenegro Pessanha