Beer Culture 2020 Hana Nui: Hōʻike ʻImi Noiʻi Mākeke na Gabriela Maria Straka

ʻO Beer Culture 2020 Hana Nui: Hōʻike ʻImi Noiʻi Mākeke na Gabriela Maria Straka he mea lanakila hanohano loa o ka 2021 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio.

KeleaweHoʻolaha· 2021

Beer Culture 2020 Hana Nui: Hōʻike ʻImi Noiʻi Mākeke

na Gabriela Maria Straka

Mea Kūʻai: Brau Union Österreich AG

Mea Lanakila A' Design Award Keleawe ma ka Māhele Hoʻolaha

14,029

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #118582

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Beer Culture 2020 Hana Nui: Hōʻike ʻImi Noiʻi Mākeke

Kikokikona Puke: ʻO Beer Culture 2020 he hōʻike paʻi e pili ana i ke kūlanakauhale pia ma Austria. Hōʻike kēia hōʻike i nā hopena o kekahi noiʻi hōʻike no ka lehulehu o Austria he 18 makahiki a ʻoi aku ka nui, i hana ʻia e kekahi kula noiʻi mākeke kūʻokoʻa ma o nā nīnauele pūnaewele a me ke kelepona. Aia nā kumuhana e like me ke koʻikoʻi o nā pia kūikawā, nā hana inu, ka hana pia hoʻomau, ka lōkahi kālepa a me nā huahana ʻalakahaka ʻole. Hōʻike ʻia nā helu ma ke ʻano maʻalahi a maopopo pono ma o nā kiʻi maʻalahi a me nā hōʻailona. Aia i loko o ka hōʻike he 64 ʻaoʻao ʻike a me ʻehā ʻaoʻao uhi.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Beer Culture 2020 Hana Nui: Hōʻike ʻImi Noiʻi Mākeke i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Beer Culture 2020 Hana Nui: Hōʻike ʻImi Noiʻi Mākeke he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Beer Culture 2020 Hana Nui: Hōʻike ʻImi Noiʻi Mākeke i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
Nā Ana a me ka Hoʻopili: Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700
Nā Lepili: beer culture report, beer culture, beer, market research, Austria
ʻEnehana Hana: The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage
Pilikia Hoʻolālā: The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture.
Noiʻi: The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
Hoʻoulu Manaʻo: For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
Ka Lōʻihi o ka Papahana: The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
Kaʻina Hana: In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
Nā Palapala Kuleana: Copyrights belong to Brau Union Österreich AG, 2020
Nā Lālā Hui: Head of Corporate Affairs & CSR at Brau Union Österreich AG: Mag. Dr. Gabriela Maria Straka, EMBA
Project coordinator at Brau Union Österreich AG: Ruth Dunzendorfer, MA
Implementing company that drew the graphics and prepared the report: Red Bull Media House GmbH
Nā Kuleana Kiʻi: Brau Union Österreich AG