ʻO Beat Coffee Ho'olālā Ki'ina Waiwai Kālepa na Paul Meeuwsen he mea lanakila hanohano loa o ka 2021 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
KeleaweKiʻi· 2021
Beat Coffee Ho'olālā Ki'ina Waiwai Kālepa
Mea Kūʻai: Beat Coffee
Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #119537Ka Hoʻolālā
E Pili Ana iā Beat Coffee Ho'olālā Ki'ina Waiwai Kālepa
'O Beat Coffee kekahi ho'olālā ki'ina waiwai kālepa a me ka pahu no kekahi hui kope. Ua ho'omaka ke ho'ololi hou 'ana me nā 'ike mākeke, ka nānā 'ana i nā hoa pā'ani a me nā manaʻo mai nā mea kūʻai, nā mea i hoʻokumu i ke ala hana a me ke kūlana o ka waiwai kālepa. Hōʻike ʻia kēia kūlana ma o ka lālani 'Serious Fun Coffee,' e hoʻonoho ana i ke ʻano leo a hoʻohui pū i ka leʻaleʻa, ke mele, a me ke kope. Ho'ohana 'ia ka leo o ka mea nona ka 'oihana e hō'ea mai ai ke kaha waiwai kālepa. Lawe 'ia ka manaʻo like i loko o ka 'eke kope pa'i, e ho'āla ana ma o ka 'oihana augmented reality. 'O ka pahuhopu he ki'ina waiwai kālepa akaka, nānā pono i ka mea kū'ai, a me ka le'ale'a.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Keleawe
Ua lanakila ka hoʻolālā Beat Coffee Ho'olālā Ki'ina Waiwai Kālepa i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Beat Coffee Ho'olālā Ki'ina Waiwai Kālepa he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Beat Coffee Ho'olālā Ki'ina Waiwai Kālepa i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
- Nā Ana a me ka Hoʻopili
- Coffee bag printed,
- Nā Lepili
- brand, print, animation, audio design, social media
- ʻEnehana Hana
- Augmented Reality
- Pilikia Hoʻolālā
- To create a customer focused fun brand clarity that was also in line with the principals that the company held.
- Noiʻi
- A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
- Hoʻoulu Manaʻo
- The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
- Ka Lōʻihi o ka Papahana
- 3-6 months
- Kaʻina Hana
- We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
- Nā Lālā Hui
- Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
