ʻO RingCentral Message Video Phone Hoʻoneʻe Kālai na Not Real he mea lanakila hanohano loa o ka 2021 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻiʻoniʻoni, Wikiō a me Hoʻonaninani.
KalaKiʻiʻoniʻoni· 2021
RingCentral Message Video Phone Hoʻoneʻe Kālai
na Not Real
Mea Kūʻai: RingCentral
Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻiʻoniʻoni
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #119618Ka Hoʻolālā
E Pili Ana iā RingCentral Message Video Phone Hoʻoneʻe Kālai
ʻO RingCentral ka papahana kamaʻilio ʻoihana #1, e hoʻohui ana i nā kānaka a pau a me nā mea a pau e hoʻokō i ka hana. Ua hoʻomohala ʻo NotReal i kekahi wikiō nānā hoʻolaha e hōʻike ana i nā mea a pau hiki i kēia app mana ke hana, i loaʻa ai i ka poʻe nānā ka ʻike o ka laulā a me ka piha o kēia huahana. Ke noho pū nei nā honua ʻekolu: Real, ʻo ia hoʻi ka ʻaoʻao o ka mea hoʻohana i hōʻike ʻia ma o nā kūlana hana maoli. Digital, i hoʻonohonoho ʻia e nā UI i wehewehe ʻia e hōʻike ana i nā hiʻohiʻona kūikawā o ka app. A me Abstract, e wehewehe ana i ka hana laulā. Ma ka lōʻihi o ka wikiō, aia kekahi hui e hana ana i kekahi huahana ma o ka app.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā RingCentral Message Video Phone Hoʻoneʻe Kālai i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā RingCentral Message Video Phone Hoʻoneʻe Kālai he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā RingCentral Message Video Phone Hoʻoneʻe Kālai e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- RingCentral is the #1 business communications platform, bringing everyone and everything together to get work done.
NotReal developed an overview video to showcase everything this powerful app can do, so that viewers get a glimpse of how broad and complete this product really is. - Nā Ana a me ka Hoʻopili
- 1920 pixels x 1080 pixels at 24 frames per second
- Nā Lepili
- animation, design, 3D, CGI, ringcentral, video, software, motion graphics
- ʻEnehana Hana
- It's a full CGI project, so the applied technology is regular computers. C4D was used for all 3D design and animation, Redshift was the render engine and all compositing was done in Adobe After Effects.
- Pilikia Hoʻolālā
- In 2020 all the world faced new challenges and a paradigm change in the way people work and interact with their teammates.
Virtual communication tools became heroes in the everyday routine.
Work can find us anywhere, anytime.
The challenge was to communicate the user's point of view, the app itself and its features, and some general concepts about making every day easier and smarter with the use of this app.
The user was represented subjectively through hyper-realistic environments.
The product, through the app's interface.
The concepts, through more abstract scenes. - Noiʻi
- This was a commissioned project. RingCentral came directly to NotReal. They needed to create a series of videos with a renewed, fresh and contemporary style, showing their product as high-end.
The first research was to find general visual references of the mood, layouts, materials, lighting and storytelling (which was decided to communicate the main concepts through visual representations of them and supported with text overlays). - Hoʻoulu Manaʻo
- The video needed to communicate the user point of view, the product itself and some worthy features.
The way it was chosen was to break these elements into different worlds: Real, Digital and Abstract. Throughout the video, there's team interacting through the app, while creating a product. - Ka Lōʻihi o ka Papahana
- The project kick-off was on May 29th 2020 and final delivery of this video/version was on August 4th 2020.
- Kaʻina Hana
- It's a video with no interaction or special operative instructions. Just hit Play!
- Nā Lālā Hui
- Co-Creative & Art Director: Valeria Moreiro
Co-Creative & Animation Director: Milton Gonzalez
Executive Producer: Roberto Connolly
Production Assistant: Joana Cabrera
Designer: Luján Borzi
Designer: Josefina Llano
Designer: Macs Riedel
Designer: Sergio Fuego
Designer: Valeria Moreiro
Designer: Milton Gonzalez
Animator: Macs Riedel
Animator: Sergio Fuego
Animator: Joana Cabrera
Animator: Milton Gonzalez
Lighting & Shading: Valeria Moreiro
Rendering & Compositing: Milton Gonzalez
3D Modeler: Nahuel Belich
3D Modeler: RotoArt
Music & Sound Designer: Facundo Capece - Nā Kuleana Kiʻi
- All images and video were developed by the full team at NotReal (see TEAM MEMBERS). There are no specific credits for individual content.
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
