ʻO Nanxiang Incity ʻŌnaehana Hōʻailona ʻIke Maka na Zesion Design he mea lanakila hanohano loa o ka 2021 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
KalaKiʻi· 2021
Nanxiang Incity ʻŌnaehana Hōʻailona ʻIke Maka
Mea Kūʻai: Zesion Design
Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #119978Ka Hoʻolālā
E Pili Ana iā Nanxiang Incity ʻŌnaehana Hōʻailona ʻIke Maka
He ʻōnaehana hōʻailona ʻike maka ʻo Nanxiang Incity i hana ʻia no kahi hale kūʻai nui ma Shanghai. Ua hoʻokumu ʻia ka hoʻolālā ma luna o ka moʻomeheu kūloko o Nanxiang, kahi wahi i kaulana no nā manu ʻulili a me nā luakini, a hoʻohuli i ke ʻano o nā manu ʻulili e lele pālua ana i mau kiʻi hōʻailona ʻokoʻa. Hoʻonoho ʻia nā alakaʻi papahele a me nā papa inoa o nā mea kūʻai ma nā puka komo a puka ana o nā alapiʻi wili a ma nā wahi e kaʻawili ai ke kahe o ka poʻe kipa. Hoʻohana ʻia ka paʻi keakea keʻokeʻo ma luna o nā ʻāpana māmā, no laila e mōakāka mau ka kikokikona a me nā laina. Hoʻohana nā mea kau i luna i nā kiko huli aniani e hoʻohui pū me loko o ka hale kūʻai.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Nanxiang Incity ʻŌnaehana Hōʻailona ʻIke Maka i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Nanxiang Incity ʻŌnaehana Hōʻailona ʻIke Maka he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Nanxiang Incity ʻŌnaehana Hōʻailona ʻIke Maka e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Designers drew inspiration from the cranes flying in pairs and then tried to combine the crane shape with the signage, transforming the daily form of cranes into the signage image via abstract art techniques. In doing so, every consumer coming to Nanxiang Yinxiang City can have a deep impression of cranes in different scenes.
- Nā Ana a me ka Hoʻopili
- Light box:1145(length)*2160(height)mm
Lifting parts：1500（length）*640(height)mm
Outdoor display：3000（length）*1700(height)mm - Nā Lepili
- Visual Signage,Way finding,VI,Logo,Graphics
- ʻEnehana Hana
- The conventional light box is transparent and fails to block the light effectively, so it will weaken the effect of text and external outline on the box surface. Designers adopted white ink blocking printing on the light sheet to overshadow the lighting of the textless part and make the text and external outline clearer. The hanging pieces used mirror pivot points to reflect, weakening the visual effect of the pivot points in the environment and blending with the mall environment.
- Pilikia Hoʻolālā
- We applied stories of cranes into the design - the crane signs varied in the mall area and the parking with respective meanings of dancing and returning, giving consumers a home feeling. The initial light box was hard to operate because the shape of the internal light piece was different from the standard one. In a bid to better show the image, we have processed the bending frame to add internal space and facilitate maintenance after over half a year of proofing and comparison.
- Noiʻi
- The project targets at residents in and around Shanghai with the aim to provide a place for them to unwind. Designers combines the cultural characteristics of Nanxiang, which is renown for its cranes and temples, and extracts the elements of cranes to create a micro-vacation resort via planning of scenes, so that every customer of the mall can make his or her fragmented time interesting and quality.
- Hoʻoulu Manaʻo
- Nanxiang Yinxiang City adopts a visual guidance system. The design of the artistic signs are the figurative image of cranes in pairs, providing a story line for customers to shop in the mall. Inspired by the cranes' main activities, designers integrated the crane culture into the shopping mall and managed to guide customers to experience the ubiquitous crane culture.
- Ka Lōʻihi o ka Papahana
- The entire building process takes 3 years - its design started in Shanghai in 2018, and the construction project kicked off in 2019, and ended in Shanghai in 2020.
- Kaʻina Hana
- During the design process, we thoughtfully integrated the space function with local cultural creativity, so as to offer guidance to customers' activities and provide them with the full set of services they need. You will see the careful planning of designers in all floor guide signs and introductions of merchants at the entrance and exit of the escalator and the intersections of customer flow. People can grasp the information at a glance, and the image of cranes enjoys great popularity.
- Nā Lālā Hui
- Jie Zhou
Kākoʻo ʻIa
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