ʻO Self Service Checkout Sco na Desdorp he mea lanakila hanohano loa o ka 2021 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kālepa Nui, Kālepa Liʻiliʻi, ʻOihana a me Kālepa Pūnaewele.
KalaKālepa· 2021
Self Service Checkout Sco
na Desdorp
Mea Kūʻai: StrongPoint
Mea Lanakila A' Design Award Kala ma ka Māhele Kālepa
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #120086Ka Hoʻolālā
E Pili Ana iā Self Service Checkout Sco
ʻO ka nānā ʻana i ka lawelawe ponoʻī he mea hoʻohana, ʻano hou a māmā hoʻi. Hōʻike ka hoʻolālā SCO i kahi hiʻohiʻona mau loa me nā laina nani a maʻemaʻe e hoʻopiha piha i ka hale kūʻai. ʻO ka hui pū ʻana me ka hui retails system a me ka mea hana i alakaʻi i ka noʻonoʻo e pili ana i ka hoʻolālā a hiki i nā kikoʻī liʻiliʻi loa. Loaʻa i nā ʻaoʻao o ka huahana nā kukui LED hou i hoʻohui ʻia, e lawe mai i ka manaʻo o nā mea kūʻai aku a hoʻomaopopo i ke kūlana o ka nānā ponoʻī. Hoʻomaikaʻi ʻia nā ergonomics o nā hōʻaiʻē lawelawe ponoʻī' e maʻalahi i nā mea kūʻai ke hoʻopau i ka uku.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Self Service Checkout Sco i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Self Service Checkout Sco he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Self Service Checkout Sco e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The new self-service checkouts are user-friendly, modern and visually light. Design is thought through till the smallest detail. The edges of the self-service checkouts have integrated innovative LED lighting, which attracts the attention of customers and informs about the status. Improved ergonomics make it easier for customers to complete payment transactions. An extra shelf at the front allows to store personal belongings safely while products are being scanned and payment is being made.
- Nā Ana a me ka Hoʻopili
- 1 large bag solution "Card Only": (W) 125 x (D) 67 x (H) 142 (190) cm
1 large bag solution "Cash & Card": (W) 125 x (D)71 x (H) 142 (190) cm
2 large bags solution "Card Only": (W) 165 x (D) 67 x (H) 142 (190) cm
2 large bags solution "Cash & Card": (W) 165 x (D) 71 x (H) 142 (190) cm - Nā Lepili
- self-checkout, retail, shopping, self-service, shop, industrial design, payout, product design, commerce
- ʻEnehana Hana
- The product is made out of stainless steel sheets using metal bend and welding technologies. The LED light-guide parts are made of milled polyethylene. While screen, printer and card readers are being held by adjustable steel arms. Weight check area could be made with transparent polycarbonate box with rounded edges or thin steel strype across the edges of the area. Product could be personalized according to the color scheme of the brand.
- Pilikia Hoʻolālā
- The goal was to create unique modern and timeless self-service checkout.
The main challenging part was to create unobtrusive LED traffic lights integration with 45 degree angle light guides visible from all sides and curved at the front.
The next challenging part was manufacturing of the smooth radius of bended stainless steel at the front top part. - Noiʻi
- Clear usage scenario was defined after the observation of the customers, the process of shopping and self-checkout. The main goal of self-checkout design was user-centered approach to fit different people for using the product on a daily basis. Holistic approach was the core of the design-driven process as well as the inter flow of software and hardware.
- Hoʻoulu Manaʻo
- The main vision of self-checkout was to create a timeless design with elegant and clear lines to fulfill the space it would be placed in. The main inspiration was to create a user-friendly product for a shopper of any age that requires no experience for beginners and is pleasant for frequent users. As a result fewer attendant tasks and increased checkout speed by 20% lead to increased sales, boost loyalty and result in a higher rate of customer satisfaction.
- Ka Lōʻihi o ka Papahana
- 2015: First ideas and industrial design sketches.
2016: Scale models, digital sketches, 3D renders and rough prototype.
2017: First manufactured product exhibited at EUROSHOP.
2018: First industrially produced series of pilots and implementation in Estonia "Rimi".
2019: Mass production and release into different markets.
2020: New locations were opened in Lithuania, Poland, Malta and other countries and self-checkout exhibited as a part of Lithuanian design week at one of "Rimi" stores. - Kaʻina Hana
- Modular system of the product allows to place checkout bagging solution according to the flow of the shoppers in the store. Improved ergonomics of the self-checkout are enhanced for daily usage. Additional shelf in the front helps to hold personal belongings while scanning products or during payout. Height of the surfaces are aligned according to the universal design principles suitable for wide range of people. Status LED illumination helps the attendant to assist shoppers in an efficient way.
- Nā Lālā Hui
- Design: Desdorp (Denis Orlenok & Deividas Juozulynas)
RND & Management: StrongPoint
Integration: Rimi
Photos: Karolis Milaševičius & Strongpoint - Nā Kuleana Kiʻi
- Image #1-3: StrongPoint
Image #4: Desdorp visual
Image #5: Desdorp photo made by Karolis Milaševičius
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