Chez Vous Hana Nui: ʻIke Hōʻailona Kālepa na Ruis Vargas

ʻO Chez Vous Hana Nui: ʻIke Hōʻailona Kālepa na Ruis Vargas he mea lanakila hanohano loa o ka 2021 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KalaKiʻi· 2021

Chez Vous Hana Nui: ʻIke Hōʻailona Kālepa

na Ruis Vargas

Mea Kūʻai: Laika

Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻi

43,384

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #120238

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Chez Vous Hana Nui: ʻIke Hōʻailona Kālepa

Kikokikona Puke: ʻO Chez Vous he ʻike maka i hana ʻia no kahi hale ʻaina Belgian ma Sao Paulo, Palakila. Ke unuhi hou nei ka ʻike i nā hōʻailona Belgian, e like me Magritte, ka Manneken Pis, ka ua a me nā palai kuʻuna, ma o kahi ʻano kiʻi maʻalahi. Loaʻa i nā kikokikona pōkole nā ʻano ʻōlelo Belgian, e hoʻohui ana i kahi ʻano hoʻomake ʻakaʻaka i nā hoʻolālā kiʻi. Hoʻohana ʻia ka ʻike i nā papa kuhikuhi meaʻai, nā pepa hōʻike, nā panela, ka nānā ʻana a me nā pālule, e hāʻawi ana i ka hale ʻaina i ka lōkahi maka. Paʻi ʻia nā papa kuhikuhi meaʻai a me nā pepa hōʻike ma ke offset me nā waihoʻoluʻu CMYK, a paʻi kikohoʻe ʻia nā pālule.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Chez Vous Hana Nui: ʻIke Hōʻailona Kālepa i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Chez Vous Hana Nui: ʻIke Hōʻailona Kālepa he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Chez Vous Hana Nui: ʻIke Hōʻailona Kālepa e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The rereading of the Belgian icons, such as Magritte, Manneken Pis, rain and traditional French fries allowed to create new interpretations and statements that can only be found in Chez Vous. Thus, the restaurant was permeated by graphic manifestations, such as posters, t-shirts, panels and more, providing a sense of visual unity and legitimately Belgian narrative.
Nā Ana a me ka Hoʻopili: Menu, sheet format 520 x 380 mm and Kid Menu, sheet format 300 x 210 mm, printed on offset paper 300 g/m2., 4X40 colors (CMYK). Posters: sheet format 420 x 620 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). T-shirt printed on digital process.
Nā Lepili: Branding, Logotype, Package, label, illustration
ʻEnehana Hana: Most of the graphic materials were produced in offset in CMYK-scale colors. The posters, with a theme of pop art, in contrast received classic frames. The t-shirts were produced in digital printing. Offset packaging is suitable for delivery.
Pilikia Hoʻolālā: The challenge was to construct a visual identity that translated the essence of Belgian culture. And, above all, offer the customer Chez Vous an authentic experience of Belgian cuisine and culture. The definition of the graphic style of the illustrations was instrumental in translating simplicity and synthesis. The textual component was also fundamental to achieve the effect of authenticity, especially bringing dialectal variations to the graphic compositions.
Noiʻi: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Chez Vous brand.
Hoʻoulu Manaʻo: Chez Vous is the only Belgian restaurant in Sao Paulo. And its original culture was the starting point for the construction of the new visual identity, using the icons, tradition and sense of humor of the country to create a reinterpretation of icons, symbols and narratives, making a visual identity for Chez Vous.
Ka Lōʻihi o ka Papahana: The project started in June 2019 and finished in January 2020 in Sao Paulo, Brazil.
Kaʻina Hana: The visual identity project contributes to affirming the Belgian cultural essence of the restaurant Chez Vous, emphatically occupying the status of reference of Belgian gastronomy in the city of Sao Paulo. In addition, it allows the client to feel welcomed by the casualness and informality of the visual language and its narratives.
Nā Palapala Kuleana: Laika
Nā Lālā Hui: Ruis Vargas, Creative Director and Illustrator.
Nā Kuleana Kiʻi: Ricardo Bassetti and Elias Gomes