ʻO The Book That Grew Alakaʻi Hānai Mauʻu na Fabiano Dalmacio he mea lanakila hanohano loa o ka 2021 A' Design Award Palatina ma ka Māhele Hoʻokūkū Hoʻolālā Hana Noʻeau a me Hoʻokomo Hana Noʻeau.
PalatinaHana Noʻeau· 2021
The Book That Grew Alakaʻi Hānai Mauʻu
Mea Kūʻai: Rothco, part of Accenture Interactive
Mea Lanakila A' Design Award Palatina ma ka Māhele Hana Noʻeau
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #122969Ka Hoʻolālā
E Pili Ana iā The Book That Grew Alakaʻi Hānai Mauʻu
He alakaʻi hānai mauʻu ʻo The Book That Grew i hana ʻia no nā mahiʻai ma ʻIlelani. Hōʻike ka puke i ʻumi haʻawina a me ʻumi ʻōlelo aʻo kūpono i manaʻo ʻia e hoʻomaikaʻi i ka hoʻomau a me ka loaʻa waiwai. Alakaʻi nā pae ʻumi i nā mahiʻai i ʻumi pōʻai hānai mauʻu i kēlā me kēia makahiki a me ka hua o ʻumi tona mauʻu no ka hekatare hoʻokahi. Ua hoʻokumu ʻia kēlā me kēia ʻaoʻao, huaʻōlelo a kiʻikuhi e nā aʻa mauʻu ola, i alakaʻi ʻia ma nā ala i loko o kekahi mau pule o ka ulu ʻana. Ua wehewehe ʻia nā hana mahiʻai paʻakikī ma o nā hōʻailona i hana kūikawā ʻia, a aia ke kī o nā hōʻailona ma kahi ʻaoʻao pelu.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Palatina
Ua lanakila ka hoʻolālā The Book That Grew Alakaʻi Hānai Mauʻu i ka A' Design Award Palatina, he ʻike hoʻohanohano nui i hāʻawi ʻia i nā hoʻolālā ʻoiaʻiʻo loa ka kūʻokoʻa, ka nani a me ka kamahaʻo. He mau mea kupaianaha o ka hana noʻeau nā lanakila Palatina, he mau hōʻike o nā palena o ka noʻonoʻo hana noʻeau, a hōʻike lākou i ka ʻoihana ʻoi aku a me ka ʻuhane akamai o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo kēia mau hoʻolālā nā hana kaulana loa e wehewehe ana i ka nani o kekahi au, kōkua i ke ola pono o ke kaiāulu a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hōʻike ka hoʻolālā The Book That Grew Alakaʻi Hānai Mauʻu i ke kūlana ʻoi kelakela i ʻoi aku ma mua o ka palena a hoʻomaikaʻi ʻole ʻole i ka honua ma o kona mau ʻano pōmaikaʻi a waiwai. He hana ka hoʻolālā The Book That Grew Alakaʻi Hānai Mauʻu i lanakila i ka A' Design Award Palatina e hoʻāla i ka makemake, hoʻoulu, hoʻoikaika, hoʻohauʻoli a hoʻā i ka hauʻoli nui.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- This one-of-a-kind book contains 10 tangible lessons and 10 pieces of practical advice designed to help maximize sustainability and increase profitability. These 10 steps enable farmers to achieve a 'perfect' 10 rotations of grass grazing per year, and produce 10 tons of grass per hectare - a truly powerful number that will massively improve the sustainability of even the most efficient farm.
- Nā Ana a me ka Hoʻopili
- Book closed: A3 - 29.7 x 42cm
Book open: A2 - 59.4 x 42cm - Nā Lepili
- book, design, Ireland, grass, farming, bank
- ʻEnehana Hana
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Pilikia Hoʻolālā
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- Noiʻi
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Hoʻoulu Manaʻo
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Ka Lōʻihi o ka Papahana
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Kaʻina Hana
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Nā Lālā Hui
- Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press - Nā Kuleana Kiʻi
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
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