ʻO Fondazione Alinari ʻĪkoa Waihoʻoluʻu na Frush Design he mea lanakila hanohano loa o ka 2021 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
KalaKiʻi· 2021
Fondazione Alinari ʻĪkoa Waihoʻoluʻu
na Frush Design
Mea Kūʻai: Frush | Creative studio
Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #125706Ka Hoʻolālā
E Pili Ana iā Fondazione Alinari ʻĪkoa Waihoʻoluʻu
Fondazione Alinari he ʻīkoa waihoʻoluʻu i hana ʻia no ka Fondazione Alinari per la Fotografia, he hui aupuni i hoʻokumu ʻia ma Florence no ka mālama, ka hoʻokele, a me ka hoʻolaha ʻana i nā hōʻiliʻili paʻi kiʻi Alinari. Ua kūkulu ʻia ka ʻīkoa ma luna o ka hua palapala liʻiliʻi A, he hōʻano ʻokoʻa o ka aniani pahupaʻikiʻi, a hana pū nō hoʻi ʻo ia i kiʻi paukū no nā kiʻi mai ka waihona mōʻaukala. Hōʻike nā hua palapala kālai a me ka palena waihoʻoluʻu ʻeleʻele a keʻokeʻo i ka mālamalama a me ke aka. Hoʻohana ʻia ka ʻōnaehana i nā mea paʻi, nā tikiki, nā puke papa inoa, ka hoʻolaha waiwai, a me kahi pūnaewele.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Fondazione Alinari ʻĪkoa Waihoʻoluʻu i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Fondazione Alinari ʻĪkoa Waihoʻoluʻu he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Fondazione Alinari ʻĪkoa Waihoʻoluʻu e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
- Nā Ana a me ka Hoʻopili
- Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
- Nā Lepili
- brand design, merchandising, print materials, visual identity
- ʻEnehana Hana
- Brand design and visual identity and language.
- Pilikia Hoʻolālā
- The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
- Noiʻi
- The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
- Hoʻoulu Manaʻo
- The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
- Ka Lōʻihi o ka Papahana
- The project started in October 2020 in Florence (Italy) and it is still going on.
- Kaʻina Hana
- It's a brand identity project to identificate a new public subject.
- Nā Palapala Kuleana
- Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
- Nā Lālā Hui
- Giuditta Valentina Gentile
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
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Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
