Zaku Inc. ʻo Ka ʻike Pilikino na Nobuya Hayasaka

ʻO Zaku Inc. ʻo Ka ʻike Pilikino na Nobuya Hayasaka he mea lanakila hanohano loa o ka 2022 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KalaKiʻi· 2022

Zaku Inc. ʻo Ka ʻike Pilikino

na Nobuya Hayasaka

Mea Kūʻai: Arica Design Inc

Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻi

43,224

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #127734

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Zaku Inc. ʻo Ka ʻike Pilikino

ʻElua manaʻo o kēia hōʻailona. ʻO ia ka inoa ʻoihana a me ka slogan ʻoihana. Aia i loko o ka typography o nā hua'ōlelo kanji Iapana, e heluhelu ana i ka zaku ma ka inoa hui. Aia ma ka kanji ke ano o ka hana. Hoʻokumu ʻia ka silhouette o ka lima o Good & #039; me ka hoʻohana ʻana i kēia ʻano, ʻo ia hoʻi ka hana. Ma kēia ʻano, hōʻike ʻia ka slogan o ka hui ʻo Creating Good i kahi māka hoʻokahi. Hōʻike ka hōʻailona hōʻailona i ka hoʻokō ʻana o ka ʻoihana i ka hana ʻana i ka maikaʻi ma ka honua ma o nā hana hana.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Zaku Inc. ʻo Ka ʻike Pilikino i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Zaku Inc. ʻo Ka ʻike Pilikino he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Zaku Inc. ʻo Ka ʻike Pilikino e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: This symbol has two meanings. It is the company name and the company slogan.

It consists of the typography of Japanese kanji characters, which read "zaku" in the company name. The combination of "signature and seal" in the mark will make Japanese people who see this design recognize it as kanji.

The kanji also contains the meaning of "to create.
The silhouette of Good!'s hand is formed using this character, which means "to create. In this way, the company's slogan of "Creating Good" is expressed in a single mark.
Nā Ana a me ka Hoʻopili: The brand design items for this project are listed below.
Logo Design: Symbol mark, Logotype, Motion Logo
Sign Design: Signage
Packaging Design: Document Case x 3
Print Design: Envelopes x 3, Promotion cards, Business cards x 3, Leaflets, Opening announcement flyer
Web Design:html5, CSS
Nā Lepili: Typography, Logos, Symbols, Corporate Identity, Logotypes
ʻEnehana Hana: The typography incorporates elements of Japanese "Shodo," the art of writing with a brush using ink.

The designer discovered that when the kanji meaning "to create" is written on paper, the ink blurs and spreads out to form the silhouette of the hand of Good!

Shodo (Japanese calligraphy) is a culture that has been familiar to the Japanese people for a long time. With this Japanese touch, the design gives users a sense of trust and familiarity.
Pilikia Hoʻolālā: The difficult part was to achieve this with as few elements and as simple a design as possible, while still having multiple meanings. The designers were also careful to make sure that the letters were recognizable.
The touch of brush strokes and the inclusion of "signature and seal" made the design more recognizable and readable.
Noiʻi: In this design, the challenge was to give a single symbol multiple roles.
To make the company name read "Zaku".
To give it the meaning of "create".
To make it look like a silhouette of the hand of "Good!
By achieving these three goals, the client's company was able to express that it is a creative company and gain recognition in Japan and in the industry.
Hoʻoulu Manaʻo: The designer decided to use the client's company slogan itself as the logo design.

This company has the slogan "Create good!
The symbol of the hand silhouette of "good!" is expressed in the typography of Japanese Kanji characters meaning "to create".
And since this kanji can be read as "zaku", it also represents the company name.
Ka Lōʻihi o ka Papahana: It opened in Japan in March 2021.
Kaʻina Hana: The simple yet strong symbol design served to publicize the client's company's opening within the industry and in Japan.
People who received the DM recognized the company's slogan and name, and the meaning and background of the logo design became a topic of conversation, facilitating communication.
The "Shodo" typography and the silhouette of the "Good!" hand are catchy and memorable, and this design contributed to the recognition of the company's existence and brand image.
Nā Lālā Hui: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Copywriter:Takuma Suzuki