Fragrance Gallery Hana Nui: Hoʻolālā Loko o ka Hale Kūʻai na Yuan Jiang and Chen Song

ʻO Fragrance Gallery Hana Nui: Hoʻolālā Loko o ka Hale Kūʻai na Yuan Jiang and Chen Song he mea lanakila hanohano loa o ka 2022 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Loko Hale a me Hōʻike.

KalaLoko Hale· 2022

Fragrance Gallery Hana Nui: Hoʻolālā Loko o ka Hale Kūʻai

na Yuan Jiang and Chen Song

Mea Kūʻai: SODA Architects

Mea Lanakila A' Design Award Kala ma ka Māhele Loko Hale

18,416

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #128567

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Fragrance Gallery Hana Nui: Hoʻolālā Loko o ka Hale Kūʻai

Book Text: ʻO ka Fragrance Gallery he loko kūʻai no kekahi hōʻailona ʻala ma Beijing, e uhi ana i 314 mika huinahā. Ua hoʻonohonoho ʻia ka wahi e like me ka hale hōʻikeʻike kiʻi ma mua o ka hale kūʻai maʻamau. Ua kūkulu ʻia ka puka komo mai kahi 5,000 ʻōmole ʻala i hana hou ʻia, e hana ana i kahi hakahaka pāpaho e hoʻololi ana i ke kala i ke ao a me ka pō. Ma ka keʻena nui, lawe kekahi ʻili pihaʻī he 20 mika ka loa i nā hōʻike kikohoʻe o nā kaʻe ʻala a me ka ʻike no ka mōʻaukala a me nā mea kumu. Hoʻohui ka hoʻolālā i nā mea ʻike maka, kani, ʻala a me nā mea launa pū, a alakaʻi i nā malihini ma kahi huakaʻi alakaʻi ponoʻī.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Fragrance Gallery Hana Nui: Hoʻolālā Loko o ka Hale Kūʻai i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Fragrance Gallery Hana Nui: Hoʻolālā Loko o ka Hale Kūʻai he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Fragrance Gallery Hana Nui: Hoʻolālā Loko o ka Hale Kūʻai e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
Nā Ana a me ka Hoʻopili: 314 Square Meters
Nā Lepili: Media space, Media integrated store, Digital installation, Fragrance gallery
ʻEnehana Hana: The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
Pilikia Hoʻolālā: How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.

The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share

The final showroom meets the above requirements and at the same time achieves a promising communication result.
Noiʻi: We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
Hoʻoulu Manaʻo: This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision.
Ka Lōʻihi o ka Papahana: The project started in August 2019 and finished in October 2020 in Beijing.
Kaʻina Hana: The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.

The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials.
Nā Lālā Hui: Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei
Nā Kuleana Kiʻi: Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui