Mao Xin Tea House ʻo Ka ʻike Maka na ChingYu Liu

ʻO Mao Xin Tea House ʻo Ka ʻike Maka na ChingYu Liu he mea lanakila hanohano loa o ka 2022 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

HaoKiʻi· 2022

Mao Xin Tea House ʻo Ka ʻike Maka

na ChingYu Liu

Mea Kūʻai: BlackLiuStudio

Mea Lanakila A' Design Award Hao ma ka Māhele Kiʻi

10,134

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #132541

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Mao Xin Tea House ʻo Ka ʻike Maka

ʻO ka hale kī ʻo Mao Xin i manaʻo ʻia e lawe mai i ka nani o ke kī hikina a me kāna moʻomeheu. ʻO ka mea kūikawā kēia ʻano kī he ʻelua lau i kēlā me kēia kumu. Ke hoʻohui lākou i kēlā me ka moʻomeheu kī kūloko he mea maʻalahi loa ia e hoʻopili me ka moʻomeheu Zen e like me ka nui o nā ʻāpana i hoʻonohonoho ʻia ma ke ʻano pōʻai e like me ka māla pōhaku Iapana.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Mao Xin Tea House ʻo Ka ʻike Maka i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Mao Xin Tea House ʻo Ka ʻike Maka he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Mao Xin Tea House ʻo Ka ʻike Maka no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The logo design was meant to bring out the beauty of oriental tea and its culture. In particular this teas specialty which is two leaves to every one root. When you combine that with the local tea culture it is very easy to connect it with the zen culture as many of plots are set out in a circular manner similar to a Japanese rock garden.
Nā Ana a me ka Hoʻopili: Sealing Sticker : Height10mm x Width145mm
Front sticker : Height75mm x Width175mm
Bottle : Width75mm x Depth 35mm x Height165 mm
Nā Lepili: Brand, logo design, Visual Communication Design, Tea culture, Tea brand, integration
ʻEnehana Hana: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Visual Communication Design
Pilikia Hoʻolālā: Finding the right design to attract the attention of a younger generation of new users.
Noiʻi: Mao Xin Tea House was first construction in 1928 during the Japanese colonial period. It is a place that is Japanese designed where people can drink tea, learn to roast tea leaves, admire the local tea fields, and learn about tea culture. Which is why i felt that using Japanese inspired designs would help bring out the natural beauty of the surrounding area and architecture.
Hoʻoulu Manaʻo: The Mao Xin tea house has produced four generations of tea farmers here in Taiwan. The Tseng family have been growing tea all the way from the Japanese colonial era to this day. The entire family has a very deep emotional connection to the local culture especially that involving tea and its Zen. It is an aspiration for the entire family to be able to continue passing this on to future generations.
Ka Lōʻihi o ka Papahana: The project started in Mar 2018 in Taiwan and finished in Sep 2018 in Taiwan.
Kaʻina Hana: The logo can be used on many different types of packaging also in many places around the interior or even exterior of the store. Places could include cups, business cards, the store sign, menus or a pop up event. This will help create brand recognition.
Nā Lālā Hui: ChingYu-Liu
Nā Kuleana Kiʻi: ChingYu-Liu, 2021.