Lele i ka ʻike
Vessi Animation Hoʻokaʻa Huahana na Mateus Morgan

ʻO Vessi Animation Hoʻokaʻa Huahana na Mateus Morgan he mea lanakila hanohano loa o ka 2022 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻiʻoniʻoni, Wikiō a me Hoʻonaninani.


KalaKiʻiʻoniʻoni· 2022

Vessi Animation Hoʻokaʻa Huahana

na Mateus Morgan

Mea Kūʻai: Morgan Studio

Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻiʻoniʻoni

53,274

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #136048

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Vessi Animation Hoʻokaʻa Huahana

ʻO ka Vessi Animation he hoʻokaʻa hoʻolaha i hana ʻia no kekahi kāmaʻa lōʻihi. Hōʻike ka hoʻokaʻa i ka huahana ma o nā mea ʻike maka kūlohelohe e hoʻopili ana i ke kāmaʻa i ke ʻano o ka nohona o ka mea kūʻai aku. Pili ka wai i nā hiʻohiʻona o ke kāmaʻa, a hōʻike nā ao i ka māmā. Ua hoʻohālike ʻia ke kāmaʻa me nā ʻenehana ʻili paʻakikī ma 3ds Max, me ka hoʻohana ʻana i nā kiʻi paʻi he kuhikuhi, a ua hoʻopili ʻia nā papa ʻili ʻili. Ua hana ʻia ka hōʻike ʻana me Redshift a me nā hoʻohālike me Houdini. Ua hoʻohana ʻia ka hoʻokaʻa ma ka pūnaewele huahana a ma ka pūnaewele pilikanaka, me ka ʻole o ka kikokikona wehewehe.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Vessi Animation Hoʻokaʻa Huahana i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Vessi Animation Hoʻokaʻa Huahana he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Vessi Animation Hoʻokaʻa Huahana e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
Nā Ana a me ka Hoʻopili
1920X1080
Nā Lepili
boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
ʻEnehana Hana
The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
Pilikia Hoʻolālā
The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
Noiʻi
The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Hoʻoulu Manaʻo
We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
Ka Lōʻihi o ka Papahana
It toke around 2 months to finish
Kaʻina Hana
The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Nā Lālā Hui
Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan

Kākoʻo ʻIa

ʻImi ma ʻō aku o Designers.org

E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.

Kūpono ka Hoʻolālā Maikaʻi i ka Hoʻomaikaʻi Nui

ʻO ka A' Design Award he makana hoʻomaikaʻi honua, i hoʻoholo ʻia e nā luna, no ka hoʻolālā maikaʻi. E komo i ka A' Design Award e loaʻa ai ka manawa e ʻike ʻia ai kou hana ma ke ʻano kūpono, a e loaʻa ai ka kaulana, ka hanohano a me ka hoʻolaha no kāu hana. E koho inoa i kāu hana no ka A' Design Award a e hoʻokūkū no ka makana A' Design Prize i makemake nui ʻia.

Koho Inoa