Wu Sian ʻo Ka Hale Kīʻaha Pāʻoihana na Gong Cha California and Vinci Solution

ʻO Wu Sian ʻo Ka Hale Kīʻaha Pāʻoihana na Gong Cha California and Vinci Solution he mea lanakila hanohano loa o ka 2022 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Loko Hale a me Hōʻike.

HaoLoko Hale· 2022

Wu Sian ʻo Ka Hale Kīʻaha Pāʻoihana

na Gong Cha California and Vinci Solution

Mea Kūʻai: Gong cha CA Franchise

Mea Lanakila A' Design Award Hao ma ka Māhele Loko Hale

15,159

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #137016

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Wu Sian ʻo Ka Hale Kīʻaha Pāʻoihana

ʻO ka papahana hoʻolālā ʻo Gong cha, i kapa ʻia ʻo Wu Sian, unuhi i ka palena ʻole ma ka ʻōlelo Kina a hiki ke ʻike ʻia ma o kāna makemake no ka hoʻonui honua. ʻO nā manaʻo mua o ka hoʻolālā hale kī e hōʻike i kahi wahi ʻoluʻolu a i kēia manawa no nā poʻe āpau mai nā ʻano āpau o ke ola e ʻono a hauʻoli. ʻO ka hoʻohana ʻana i ka lāʻau maoli, pōhaku maʻa, nā leo metala, a me nā waihoʻoluʻu brand ma loko o ka hale kī e hōʻike ana i nā waiwai kumu o ka hui: Tea, Companion, Art, Taste, and Moment. ʻO nā mea olaola i hoʻohana ʻia e hana i ka mahanahana a paipai i ka leʻaleʻa i kā lākou kī a me ke kaiapuni a puni.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Wu Sian ʻo Ka Hale Kīʻaha Pāʻoihana i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Wu Sian ʻo Ka Hale Kīʻaha Pāʻoihana he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Wu Sian ʻo Ka Hale Kīʻaha Pāʻoihana no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: This project is named "Wu Sian" which means limitless in Chinese characters, which also shows the ambition of Gong cha global expansion to be number one. The design "Wu Sian 2021" is based on Gong cha global standards, which contain Gong cha core values: Tea, Companion, Art, Taste, and Moment meld to form the essence of Gong cha and shape the world's culture of tea.
Nā Ana a me ka Hoʻopili: The project covers a total of 1,197 square footage.
Nā Lepili: Teahouse, Commercial, Santee, Interior, Gong cha, Food and Beverages, Exquisite, Tea
ʻEnehana Hana: The exterior project includes a store signboard, an awning, an ivory lighting panel, a dark gray frame of the windows and the outer wall, and the door, which has the Gong cha wordmark engraved on it. The interior consists of an open space hall, counter, kitchen, sub kitchen, and furniture. The teahouse emphasizes a comfortable first impression and the attractiveness of logo design by using the point colors of Gong cha and natural wood material. Combining the main components of wooden slates, marble stone countertop, and metal accents create a modernized tea house for everyone to appreciate and savor.
Pilikia Hoʻolālā: Design of localization brand experience for international Franchisee Teahouse - Gong cha. Being a global brand provides tangible and intangible services linking with local emotions to let customers have a new and full range of consumer experiences, which improves its localized operations and gains customer identification. However, there are different cultures, humanities, and consumer preferences for other store regions. Therefore, how to achieve both internationalization and localization is the primary challenge of commercial design.
Noiʻi: Among the wide range of food and beverage brands, how to get the recognition of consumers depends on the establishment of brand image, and tea house space is the most direct experience to give consumers the brand image. Besides, the spatial impression is the key to the success of the store operation. Therefore, in this project, Wu Sian - Gong cha Santee explored the relationship between brand elements and spatial building skills. Integrated brand image into the Teahouse space can enhance product value and the appeal of the brand and strengthen the brand image and self-identity.
Hoʻoulu Manaʻo: Tea is a fountain of inspiration, transforming each day into a leisurely journey of taste. Tea, Companion, Art, Taste, and Moment meld together to form the essence of Gong cha and shape the world's culture of tea. Gong cha ponders how to best brew modest happiness and relaxation in a small cup for your day-to-day life. Gong cha ponders how to provide a space for a sip of laughter with loved ones and share the stories of tea drinking culture easily and enjoyably with many people.
Ka Lōʻihi o ka Papahana: The project started in October 2021 and the completed date is TBD. Located in Santee, California, USA.
Kaʻina Hana: An inviting, modern layout with natural wooden color and texture brings a comfortable and sentimental mood. The teahouse uses a Gong cha specific brand signature pattern to emphasize the brand image. The use of warm colors from the counter space indirect lighting gives a harmonizing impression. Gong cha allows the customers to easily choose and understand our products using various visual materials such as the menu board and signage. The efficient working line makes work and service more accessible.
Nā Lālā Hui: Project Manager: Alice Wong
Lead Brand Designer: Min Huei Lu
Account Manager: Justin Kou
Senior Lead Designer: Chris Doan
Senior Interior Designer: Amy Fender
Design Coordinator: James Huy
Engineering: Binh Wong
Nā Kuleana Kiʻi: Image #1: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #2: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #3: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #4: Creator Vinci Solution, Gong cha - Wu Sian, 2021.
Image #5: Creator Vinci Solution, Gong cha - Wu Sian, 2021.

Video Credits: Gong cha Global