ʻO ZhenYue Ka Hana Nui: Logo a me ka ʻIʻo Waihoʻoluʻu Kālepa na Guangzhou Cheung Ying Design Co. Ltd. he mea lanakila hanohano loa o ka 2022 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2022

ZhenYue Ka Hana Nui: Logo a me ka ʻIʻo Waihoʻoluʻu Kālepa

na Guangzhou Cheung Ying Design Co. Ltd.

Mea Kūʻai: Guangzhou Cheung Ying Design Co., Ltd.

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

13,907

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #137424

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā ZhenYue Ka Hana Nui: Logo a me ka ʻIʻo Waihoʻoluʻu Kālepa

Kikokikona Puke: ʻO ZhenYue kahi logo a me ka ʻiʻo waihoʻoluʻu kālepa i hana ʻia no kahi mea kūʻai ʻai maloʻo. Hoʻohui ke logo i ke ʻano o ke kōpī ʻohe kuʻuna no ka hoʻomaloʻo ʻana me kahi kumu ulana. Ua hoʻopili ʻia a hoʻopilikia ʻia nā huapalapala o ka inoa kālepa, no laila ke ʻano hoʻonohonoho e like ana me nā mea ʻai maloʻo i hōʻiliʻili ʻia i loko o kahi kōpī. Ua koho ʻia ka waihoʻoluʻu ʻalani i mea e hōʻike ai i ka ʻoihana kuʻuna a me ka mahana. Ua kaha ʻia ka ʻiʻo ma ke ʻano vector a hoʻohana ʻia ma ka pūʻolo kālepa, nā wahi kūʻai, nā hale kūʻai pūnaewele a me ka hoʻolaha. Hoʻohana ʻia ke kila gula a me ke kaha kiʻi paʻi ʻiliʻili ma nā mea paʻi.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā ZhenYue Ka Hana Nui: Logo a me ka ʻIʻo Waihoʻoluʻu Kālepa i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā ZhenYue Ka Hana Nui: Logo a me ka ʻIʻo Waihoʻoluʻu Kālepa he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā ZhenYue Ka Hana Nui: Logo a me ka ʻIʻo Waihoʻoluʻu Kālepa i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: ZhenYue is a dried foods retailer with the aim of restore the essence of food. In order to better empower the new consumption experience of the company and strengthen the stickiness between consumers and the brand, the new brand standard color selects orange, which is conveys the traditional craftsmanship and enthusiastic visual language of the product. Through the visual combination of the new logo and extended graphics, the overall vision brings a strong penetrating power, which is unified and stylish, and further enhances consumer confidence.
Nā Ana a me ka Hoʻopili: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Nā Lepili: Logo, Branding, Packaging, Visual Identity, Graphic Design
ʻEnehana Hana: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag, etc. The process involves foil gold, screen printing.
Pilikia Hoʻolālā: The difficulty of the work is that the brand has a wide range of dried foods products, and hundreds of products with design issues such as blurred labels, inconsistent packaging, and visual inconsistency in the overall image. Therefore, the new image upgrade design must be flexible enough to support different audiences and category diversity.
Noiʻi: In-depth research was conducted on the production process of traditional dried foods. In addition, the understanding and needs of dried foods in the daily life of the city and its people were analyzed. All this makes us clear the direction of brand upgrade. It redefines the essence of the brand, its differentiated attributes, values, the personality archetype of the brand and its main purpose. A design system that simultaneously displays the overall image of the brand and the unique attributes of the product is constructed.
Hoʻoulu Manaʻo: As one of the characteristic traditional crafts in China, the most significant feature of dried foods is that it is dehydrated by slow drying in the sun. Therefore, in the design of the new brand logo, the traditional bamboo sieve drying form and the weaving process are combined, and the brand name letters "z, h, e, n, y, u, e " are interspersed and linked to each other, so that the arrangement form of each letter makes it look like the collection of different dried foods in the bamboo sifter, which interprets the connotation of the brand name of " ZhenYue ", and brings out the beautiful meaning of " ZhenYue Selection, High-quality Gathering" as a whole.
Ka Lōʻihi o ka Papahana: The project started in June 2020 in Guangzhou and finished in September 2021 in Guangzhou.
Kaʻina Hana: The new brand identity is designed for product retail packaging, sales outlets, online stores and advertising.
Nā Lālā Hui: Creative Director: Zhiji Dong
Designer: Lu Gu
Nā Kuleana Kiʻi: Guangzhou Cheung Ying Design Co., Ltd..