Figura Hana Waiwai Nui: Hoʻolauna Waiwai, Hoʻolālā Hōʻeha Pahu na Anja Zambelli Colak

ʻO Figura Hana Waiwai Nui: Hoʻolauna Waiwai, Hoʻolālā Hōʻeha Pahu na Anja Zambelli Colak he mea lanakila hanohano loa o ka 2022 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

HaoKiʻi· 2022

Figura Hana Waiwai Nui: Hoʻolauna Waiwai, Hoʻolālā Hōʻeha Pahu

na Anja Zambelli Colak

Mea Kūʻai: Zambelli Brand Design

Mea Lanakila A' Design Award Hao ma ka Māhele Kiʻi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #137540

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Figura Hana Waiwai Nui: Hoʻolauna Waiwai, Hoʻolālā Hōʻeha Pahu

Kikokikona Puke: ʻO Figura kahi hoʻolālā hōʻailona a me ka hōʻeha pahu no nā ʻano ʻono o ke Kaiwaenahonua, me nā keke fiku, kokoleka, a me nā ʻaila ʻoliva. Ua kūkulu ʻia ka ʻike ma luna o kahi hōʻailona fiku i hoʻolālā ʻia e like me kahi baluna ea, he hōʻike i ka huakaʻi a me nā kumu o ke Kaiwaenahonua o ka mea nāna i hoʻokumu i ka waiwai. Hōʻike nā kala gula, poni, a me ʻōmaʻomaʻo i nā mea nui. Hoʻomanaʻo nā kumu hoʻohālike o nā lau fiku, nā ʻale, a me nā unahi iʻa i ke Kaiwaenahonua. Ua paʻi ʻia nā lepili a me ka hōʻeha pepa me nā kala Pantone ma luna o ka pepa Fedrigoni, a me ka lipine gula i hoʻohui ʻia. Hoʻolauna kēia hoʻolālā i nā huahana i ka mākeke Asia.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Figura Hana Waiwai Nui: Hoʻolauna Waiwai, Hoʻolālā Hōʻeha Pahu i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Figura Hana Waiwai Nui: Hoʻolauna Waiwai, Hoʻolālā Hōʻeha Pahu he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Figura Hana Waiwai Nui: Hoʻolauna Waiwai, Hoʻolālā Hōʻeha Pahu no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
Nā Ana a me ka Hoʻopili: Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm
Nā Lepili: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
ʻEnehana Hana: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
Pilikia Hoʻolālā: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
Noiʻi: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
Hoʻoulu Manaʻo: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
Ka Lōʻihi o ka Papahana: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
Kaʻina Hana: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
Nā Lālā Hui: Anja Zambelli Colak