Avant Modern Cuisine Hōʻailona Pūʻāina na Jiawei Wu

ʻO Avant Modern Cuisine Hōʻailona Pūʻāina na Jiawei Wu he mea lanakila hanohano loa o ka 2022 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2022

Avant Modern Cuisine Hōʻailona Pūʻāina

na Jiawei Wu

Mea Kūʻai: Jiawei Wu Design

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

15,986

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #137847

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Avant Modern Cuisine Hōʻailona Pūʻāina

ʻO Avant he hale ʻaina kiʻekiʻe e waiho ana ma Kina. Hoʻohana ka manaʻo hōʻailona i ka ʻike o nā mea nona mai kahi ʻē aku e hāʻawi i nā mea kūʻai i nā hoʻomanaʻo kūʻokoʻa me he mea lā ua hele lākou i kahi huakaʻi. Hoʻomaka me ka papa ʻaina i hoʻolālā ʻia e like me ka palapala hele honua. Ma hope o kēlā me kēia ʻaina, e loaʻa i nā mea kūʻai kahi tikiki hoʻonohonoho ʻia e like me ka hoʻoulu manaʻo kūikawā ma hope o kēlā me kēia mea ʻai a me nā hoʻomanaʻo mai nā kūlanakauhale. Ua kaulana loa kēia ʻano ʻike ʻaina i ka wā i kū ʻia ai ka huakaʻi hele no ka māʻi ahulau Covid.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Avant Modern Cuisine Hōʻailona Pūʻāina i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Avant Modern Cuisine Hōʻailona Pūʻāina he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Avant Modern Cuisine Hōʻailona Pūʻāina i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
Nā Ana a me ka Hoʻopili: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
Nā Lepili: Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
ʻEnehana Hana: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Pilikia Hoʻolālā: A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
Noiʻi: The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
Hoʻoulu Manaʻo: The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
Ka Lōʻihi o ka Papahana: The project started in July 2020 in China and finished in March 2021.
Kaʻina Hana: Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
Nā Lālā Hui: Jiawei Wu
Nā Kuleana Kiʻi: Jiawei Wu_Designer
Guanzhong Qiu_Photographer