Naturally Fluid Ka ʻIke Waiwai o ka Hōʻailona na Centrick

ʻO Naturally Fluid Ka ʻIke Waiwai o ka Hōʻailona na Centrick he mea lanakila hanohano loa o ka 2022 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2022

Naturally Fluid Ka ʻIke Waiwai o ka Hōʻailona

na Centrick

Mea Kūʻai: Centrick Marketing Solutions LLP

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

10,995

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #139075

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Naturally Fluid Ka ʻIke Waiwai o ka Hōʻailona

He ʻike waiwai hōʻailona i hana ʻia no kekahi ʻahaʻaina kiʻiʻoniʻoni honua e pili ana i ke ʻano nohona. Hoʻohana ka hōʻailona i kekahi ʻōlelo hoʻolālā kahe e hiki ke hōʻike pū i nā kumuhana ʻahaʻaina a i ʻole e hōʻike kūʻokoʻa i kēlā me kēia kumuhana. Ua kaha lima ʻia a pena ʻia kēlā me kēia mea me nā waiʻona wai, a laila ua hoʻolilo ʻia i kikohoʻe a hoʻohui pū ʻia e like me kahi hōʻiliʻili o ke ʻano nohona. Hele pū kekahi kaha huapalapala geometric sans-serif me nā kiʻi hoʻolālā maka. Kōkua nā hōʻailona hoʻokūlana a me nā hōʻailona huaʻōlelo i ka ʻike ʻana. Ua hoʻolālā ʻia ka pōʻai ma ke ʻano kikohoʻe mua e hōʻike pono ai ma nā polokalamu kelepona a me nā ʻoihana pilikanaka.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Naturally Fluid Ka ʻIke Waiwai o ka Hōʻailona i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Naturally Fluid Ka ʻIke Waiwai o ka Hōʻailona he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Naturally Fluid Ka ʻIke Waiwai o ka Hōʻailona i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The Kirloskar Vasundhara International Film Festival, focuses on giving back to nature. The backdrop of every film festival are the themes. This insight sparked a dynamic design language that could highlight the themes collectively, or bring alive each theme individually, without losing its essence or recall. An organic, earthy style of illustrations was used. It was kept raw, unfiltered and coloured in a way that elements stood out individually, yet stayed together harmoniously, just as in nature.
Nā Ana a me ka Hoʻopili: Being an online festival each element had to be created digital first. The design language had to render horizontally and vertically without compromising on brand recall. Promotional films had to play across media, devices and platforms. Each film had to be created in ratios of 1x1, 4x3, 16x9 and 9x16. We created Brand Marks, Word Marks that integrated elements of each theme while visually aiding recall and recognition.
Nā Lepili: brand identity, branding, communication, dynamic identity, fluid design system, visual language
ʻEnehana Hana: To create this unique visual language, we went back to the basics. Each element was hand drawn and completed using watercolours, converted to electronic format, cut out and put together in such a way as to resemble a collage of nature. The elements chosen for each theme ensured they would pop and shine due to their natural colour palette. Gilroy, a modern sans-serif font with a geometric touch was chosen as it's well-suited to graphic design while rendering beautifully across mediums.
Pilikia Hoʻolālā: A pandemic struck. What used to be an offline festival on wildlife, evolved into an online festival about nature. It covered topics such as health of society, health of nature and the state of food systems. This festival now needed a new identity that had to be crafted digital first and mobile friendly. We used hand drawn illustrations to create art forms coupled with a geometric typeface, giving it a distinctive look. It was kept fluid in nature to render across devices and platforms.
Noiʻi: The world is changing. Humans, now, are not at the top of the food chain. We ignored the call to protect, conserve and nurture the world around them. We had to communicate the need for change. In Indian culture The Mother is considered the holy grail. More revered than her is Mother Nature. While she is worshipped, the manner in which she is, actually hurts her. Hence the entire concept revolved around the thought, your mother has something to say to you. Will you listen?
Hoʻoulu Manaʻo: For a film festival about nature, nature formed the inspiration for the visual language and the tone of voice. The style of illustrations reflected the rawness of nature and its imperfect beauty. The films used Mother Nature as the voice to communicate with the audience and get them to watch the Kirloskar Vasundhara International Film Festival.
Ka Lōʻihi o ka Papahana: October 2021 to 30 December 2021, started in Mumbai and aired across the world.
Kaʻina Hana: The film festival was hosted on insider.in. A brand film was used to communicate the essence of it, while shorter topical films brought alive the relevance of each theme. The design system used at the end of each film, was customised to stay relevant to the theme. The entire design language was kept fluid to render across social media posts, stories, reels, connected televisions, and most importantly mobile devices. It drove audiences to the film festival with just a simple click.
Nā Lālā Hui: Roy Menezes
Yash Chauhan
Zara Daruwalla
Vama Shah
Saurabh Choudhary
Malavika Shah
Shreyas GT
Krutika Mody
Anamta Shaikh
Kelly Dlima