Greeninful Ka Hana Nui: ʻIkepili Waiwai Kālepa na Michelle Poon

ʻO Greeninful Ka Hana Nui: ʻIkepili Waiwai Kālepa na Michelle Poon he mea lanakila hanohano loa o ka 2022 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

HaoKiʻi· 2022

Greeninful Ka Hana Nui: ʻIkepili Waiwai Kālepa

na Michelle Poon

Mea Kūʻai: Greenin'ful

Mea Lanakila A' Design Award Hao ma ka Māhele Kiʻi

11,407

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #139444

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Greeninful Ka Hana Nui: ʻIkepili Waiwai Kālepa

Kikokikona Puke: ʻO Greeninful kekahi papahana hoʻoulu hou no kekahi kālepa pili kaiapuni e kākoʻo ana i kekahi ʻano noho ola kūpaʻa. Hoʻopili kēia kālepa i nā kānaka mālama i ke kaiapuni. Hōʻike ka logo i ka helehelena o ke kaiāulu ʻōmaʻomaʻo, a hōʻike pū i ke aʻo koa a me ka ʻimi naʻauao. Hoʻohana ka ʻikepili hōʻike i nā waihoʻoluʻu ʻālohilohi, nā kaha pena koa, a me nā mea kaha lima i noho maʻalahi i ka hoʻohana. Ua koho ʻia nā kiʻi e nānā mai ma ke ʻano hoʻokipa a kaiāulu kona kikoʻī nui. Hoʻoneʻe kēia hoʻoulu hou i ke kālepa mai kekahi kahua kālepa i kekahi kaiāulu e hoʻāla ana i ka ʻike lehulehu no ka mālama kaiapuni.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Greeninful Ka Hana Nui: ʻIkepili Waiwai Kālepa i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Greeninful Ka Hana Nui: ʻIkepili Waiwai Kālepa he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Greeninful Ka Hana Nui: ʻIkepili Waiwai Kālepa no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
Nā Ana a me ka Hoʻopili: This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
Nā Lepili: Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
ʻEnehana Hana: The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
Pilikia Hoʻolālā: The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
Noiʻi: We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.

From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.
Hoʻoulu Manaʻo: The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
Ka Lōʻihi o ka Papahana: October 2021 - January 2022
Kaʻina Hana: This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
Nā Lālā Hui: Michelle Kason
Nā Kuleana Kiʻi: Image 1: Michelle Kason (Designer)