Lele i ka ʻike
Khedr El Attar Ka ʻIkena Waiwai Hoʻoholo na Nour Shourbagy

ʻO Khedr El Attar Ka ʻIkena Waiwai Hoʻoholo na Nour Shourbagy he mea lanakila hanohano loa o ka 2022 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.


HaoKiʻi· 2022

Khedr El Attar Ka ʻIkena Waiwai Hoʻoholo

na Nour Shourbagy

Mea Kūʻai: Khedr el Attar

Mea Lanakila A' Design Award Hao ma ka Māhele Kiʻi

13,182

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #139930

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Khedr El Attar Ka ʻIkena Waiwai Hoʻoholo

He ʻIkena Waiwai Hoʻoholo ʻo Khedr El Attar i hana ʻia no ka mea kālepa o nā huahana kūlohelohe a maka i hoʻokumu ʻia ma Cairo i ka makahiki 1945. Hoʻohui kēia papahana i kahi hoʻolālā waiwai kalepa me kahi ʻōnaehana ʻike maka e hōʻike ai i ke kūlana hou o ka waiwai kalepa. Mālama ka ʻikena i ke kūlana o Khedr El Attar ma ke ʻano he kumu no nā waiwai kūlohelohe a maka. Hoʻonohonoho ka ʻōnaehana ʻike maka i ka ʻoihana i ʻekolu mahele nui: lāʻau lapaʻau kūlohelohe, nani maka, a me nā huahana kuke. Hoʻopau ʻia ka ʻōnaehana e ka hoʻolālā ʻōpeʻa a me nā alakaʻi waiwai kalepa, e hoʻohui ana i ke ʻano kahiko o ka ʻoihana me kahi hōʻike hou.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Khedr El Attar Ka ʻIkena Waiwai Hoʻoholo i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Khedr El Attar Ka ʻIkena Waiwai Hoʻoholo he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Khedr El Attar Ka ʻIkena Waiwai Hoʻoholo no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
Nā Lepili
Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
Hoʻoulu Manaʻo
Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
Ka Lōʻihi o ka Papahana
The project started in March 2020 in Cairo and finished in 2021
Nā Lālā Hui
Omnia Magdy Photographer

Kākoʻo ʻIa

ʻImi ma ʻō aku o Designers.org

E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.

Kūpono ka Hoʻolālā Maikaʻi i ka Hoʻomaikaʻi Nui

ʻO ka A' Design Award he makana hoʻomaikaʻi honua, i hoʻoholo ʻia e nā luna, no ka hoʻolālā maikaʻi. E komo i ka A' Design Award e loaʻa ai ka manawa e ʻike ʻia ai kou hana ma ke ʻano kūpono, a e loaʻa ai ka kaulana, ka hanohano a me ka hoʻolaha no kāu hana. E koho inoa i kāu hana no ka A' Design Award a e hoʻokūkū no ka makana A' Design Prize i makemake nui ʻia.

Koho Inoa