ʻO Buddy Workwear 'Ike Kaha Waihoʻoluʻu na Pilotfisch GmbH and Co. KG he mea lanakila hanohano loa o ka 2022 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio.
KalaHoʻolaha· 2022
Buddy Workwear 'Ike Kaha Waihoʻoluʻu
Mea Kūʻai: Buddy Workwear Manufaktur
Mea Lanakila A' Design Award Kala ma ka Māhele Hoʻolaha
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #140102Ka Hoʻolālā
E Pili Ana iā Buddy Workwear 'Ike Kaha Waihoʻoluʻu
ʻO Buddy Workwear kahi ʻike kaha waihoʻoluʻu i hana ʻia no kekahi mea hana lole hana ma Kelemānia. Hoʻokumu ka inoa ʻo Buddy i ke kikowaena o ka ʻike, a ua loaʻa mai kēia inoa mai ka inoa hui mua o ka ʻoihana. Ua lilo ka polū ʻeleʻele i waihoʻoluʻu nui a hoʻopuka i nā huahana a me nā kiʻi, ʻoiai ua hoʻohana ʻia ka polū māmā i waihoʻoluʻu koho a hōʻike. Hoʻopili nā waihoʻoluʻu ʻelua i kekahi i kekahi e like me nā hoaaloha. Kākoʻo ka palapala kikokikona maʻemaʻe a me nā huaʻōlelo maʻalahi i ke ʻano pololei o ka waihoʻoluʻu. Ua hoʻohana ʻia ka ʻike i nā puke liʻiliʻi i paʻi ʻia, kahi pūnaewele, kahi wikiō a me kahi hoʻolaha pāpaho pilikanaka.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Buddy Workwear 'Ike Kaha Waihoʻoluʻu i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Buddy Workwear 'Ike Kaha Waihoʻoluʻu he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Buddy Workwear 'Ike Kaha Waihoʻoluʻu e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
- Nā Ana a me ka Hoʻopili
- Brochures DIN A4
- Nā Lepili
- buddy, workwear, sustainability, identity, brand, manufacture, Germany
- ʻEnehana Hana
- Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
- Pilikia Hoʻolālā
- First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
- Noiʻi
- To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
- Hoʻoulu Manaʻo
- Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
- Ka Lōʻihi o ka Papahana
- The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
- Kaʻina Hana
- The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
- Nā Lālā Hui
- Pilotfisch GmbH & Co. KG
- Nā Kuleana Kiʻi
- Photography: Fotografie Witte Wattendorff GmbH, Münster
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
E ʻimi i nā huahana, nā lawelawe a me nā manawa mai kā mākou mau hoa hoʻolaha.
Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
