ʻO LoveAmme TailorMade Pro 2 Ka Pauma Umauma na Duane Lye Dun Wei he mea lanakila hanohano loa o ka 2022 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Mea Uila Kikohoʻe.
HaoMea Uila· 2022
LoveAmme TailorMade Pro 2 Ka Pauma Umauma
Mea Kūʻai: Kim Hin Innovation Labs
Mea Lanakila A' Design Award Hao ma ka Māhele Mea Uila
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #140313Ka Hoʻolālā
E Pili Ana iā LoveAmme TailorMade Pro 2 Ka Pauma Umauma
ʻO TailorMade Pro 2, ka pauma umauma pālua liʻiliʻi liʻiliʻi loa o ka haukapila ma ka ʻoihana, hana ʻia a paʻa ʻia e komo i loko o kekahi ʻeke ʻaʻole haʻalele ka makuahine i ka home me ka ʻole. Hoʻolālā ʻia ia e hoʻonui i ka nui o ka waiū ma o nā ʻano hoʻoheheʻe like ʻole a me ka mālama ʻana i nā pono manaʻo o ka makuahine i ka wā e hoʻohana ai i nā kukui ʻālohilohi no ka mālie. Ua koho ʻia kahi waihoʻoluʻu hina mehana no ka mea ʻaʻole kūlike ke kāne, e mālama ana i ke kuleana kākoʻo o ka makua kāne i ka wā e lawelawe ana i nā mea pono pēpē ma waho. Hoʻokumu ʻia nā ʻano āpau o ka hoʻolālā mai ka aesthetics a hiki i ka hana ʻana i ka manaʻo o ka mea hoʻohana a kākoʻo ʻia e nā loea lactation.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Hao
Ua lanakila ka hoʻolālā LoveAmme TailorMade Pro 2 Ka Pauma Umauma i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā LoveAmme TailorMade Pro 2 Ka Pauma Umauma he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā LoveAmme TailorMade Pro 2 Ka Pauma Umauma no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- TailorMade Pro 2 is the smallest hospital-grade double breast pump in the industry. Silent and compact, it fits and harmonises easily with essentials in work bags a mother never leaves home without daily. It is designed with emotion, and engineered for personalised comfort and maximum milk yield through pulsating lights, proprietary programming of suction strength and frequency. All aspects of the design from aesthetics to function are based on user feedback and backed by lactation experts.
- Nā Ana a me ka Hoʻopili
- The overall size is 128mm(W) x 102mm(D) x 62mm(H)
- Nā Lepili
- LoveAmme TailorMade Pro 2, Double Electric Breast Pump, Breastfeeding, Maternity, Mother, Baby, Luxury, Lactation, Pregnant, Hospital Grade
- ʻEnehana Hana
- LoveAmme’s TailorMade Pro 2 offers personalised pumping programmes, well-engineered for comfort. With unprecedented flexibility of customising settings for each individual breast, mothers can now express milk faster, more thoroughly, and in greater comfort. TailorMade Pro 2 is specially designed by mums, for mums.
- Pilikia Hoʻolālā
- The creative challenge was to elevate the breast pump from a discreet utilitarian device to an iconic elegant accessory that consumers desire. Apart from the tangible solutions the breast pump utilises to achieve maximum milk yield, considerations for the more elusive emotional and psychological influences were explored and implemented. The manufacturing challenges include, matching the colour for the hidden display that lights up when the product is turned on, to the overall colour of the housing, addition of a pulsating light strip to aid in calming the mood and regulating breaths while pumping. All these while maintaining the dimensional and weight constraints for a compact and portable hospital grade breast pump.
- Noiʻi
- The breast pump market is projected to surpass $1.5 Billion by 2025, fuelled by factors like heightened awareness among women pertaining to breastfeeding and the high population of working females. According to the Singapore Health Promotion Board, more than 53% of working mothers stop breastfeeding due to low breast milk supply, despite knowing that breastfeeding is the best form of feeding for a newborn. How might we reduce the number of working mothers who give up their breastfeeding journey, by providing solutions for their feeding problems that integrate with their working lifestyle?
- Hoʻoulu Manaʻo
- Many breast pumps in the market do not truly understand how challenging a mother’s breastfeeding journey can be, resulting in many bad experiences. As pumping becomes a daily routine for many months to come after giving birth, a breast pump quickly becomes a must-have accessory when leaving the home. For aesthetics, we went for understated elegance and wanted a breast pump that emulates the user’s individuality instead of being seen merely as a utilitarian device.
- Ka Lōʻihi o ka Papahana
- The project started in June 2021 in Singapore and finished in March 2022 in Singapore.
- Kaʻina Hana
- Follow the steps to use the LoveAmme TailorMade Pro 2 Breast Pump System:
Step 1: Assemble the expression kit to the breast pump.
Step 2: Gently tap and hold the power icon to power up the breast pump.
Step 3: From the touch interface, select which breast to set the setting for - the left breast, right breast or both breasts.
Step 4: Select suction frequency (Stimulation, Expression or Deep Expression) and suction power (power level 1 to 6).
Focus on the pulsating light to calm down and regulate breathing. The pulsating light strip is on by default and can be toggled on or off by preference. - Nā Lālā Hui
- Duane Lye Dun Wei
Lenny Cendrawasih
Rachel Ng Gi Gin
Pamela Tan Li Ann
Charlotte Lim Jingying
Pang Shu Xin
Diana Koh Su Hsien
Audrey Yeo Mey Nyen - Nā Kuleana Kiʻi
- Main Image: Creator Duane Lye Dun Wei, Product Shot, 2022.
Image #1: Creator Ng Gi Gin Rachel, Colour Options, 2022.
Image #2: Creator Duane Lye Dun Wei, Night Light Scene, 2022.
Image #3: Creator Lenny Cendrawasih, Bedside Scene, 2022.
Image #4: Photographer Lenny Cendrawasih, Product In Bag, 2022.
Video: Creator Duane Lye Dun Wei, KIL Night Light Sequence, 2022
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