Hair For Hope Cancer Care Initiative Hoʻolaha na Onedor Co. Ltd.

ʻO Hair For Hope Cancer Care Initiative Hoʻolaha na Onedor Co. Ltd. he mea lanakila hanohano loa o ka 2023 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kaiāulu.

KeleaweKaiāulu· 2023

Hair For Hope Cancer Care Initiative Hoʻolaha

na Onedor Co. Ltd.

Mea Kūʻai: Onedor Co. Ltd.

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kaiāulu

50,348

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #141480

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Hair For Hope Cancer Care Initiative Hoʻolaha

ʻO Lauoho no ka Manaʻolana he hana aloha haʻawi lauoho i hoʻomaka ʻia e ka kahua manaʻolana no ka mālama māʻi ʻaihue no nā mea i ola mai i ka māʻi ʻaihue. ʻO kēia hana ka mea koʻikoʻi loa i ka hoʻonaʻauao ʻana i nā ʻōpio makua e pili ana i ka hana pono lehulehu. Ua hoʻolālā ka hui i ka lawelawe a me ka hōʻailona e hoʻoikaika i kāna kamaʻilio ʻana a me ka ʻike ʻana me nā mea komo. Ma ka wā e hiki mai ana, e lilo kēia papahana a me kēia hōʻailona i hōʻailona kahea hana no nā mea i ola i ka māʻi ʻaihue e pūlama i ko lākou mau ʻike a no ka hanauna ʻōpio e hana a e hana i nā ʻale o ka hopena no ka pomaikai o ke kaiāulu. Hiki iā ʻoe ke lilo i manaʻolana o kekahi.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Hair For Hope Cancer Care Initiative Hoʻolaha i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Hair For Hope Cancer Care Initiative Hoʻolaha he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Hair For Hope Cancer Care Initiative Hoʻolaha i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.

Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently.
Nā Ana a me ka Hoʻopili: The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.

In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals.
Nā Lepili: Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
ʻEnehana Hana: The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
Pilikia Hoʻolālā: In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
Noiʻi: The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.

The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized.
Hoʻoulu Manaʻo: Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.

The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit.
Ka Lōʻihi o ka Papahana: The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
Kaʻina Hana: This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
Nā Palapala Kuleana: N/A
Nā Lālā Hui: HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR

ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist
Nā Kuleana Kiʻi: Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.