Anlan Branding Ka Hana Nui: Kālailai Waiwai Hōʻailona na Haiwen Yang

ʻO Anlan Branding Ka Hana Nui: Kālailai Waiwai Hōʻailona na Haiwen Yang he mea lanakila hanohano loa o ka 2023 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

HaoKiʻi· 2023

Anlan Branding Ka Hana Nui: Kālailai Waiwai Hōʻailona

na Haiwen Yang

Mea Kūʻai: Anlan

Mea Lanakila A' Design Award Hao ma ka Māhele Kiʻi

10,137

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #141858

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Anlan Branding Ka Hana Nui: Kālailai Waiwai Hōʻailona

Kikokikona Puke: ʻO Anlan Branding kekahi kālailai waiwai hōʻailona i hana ʻia no kahi hōʻailona pono nani. Ua kālaiʻia kēia kālailai e ʻike maopopo ʻia ma nā hoʻohana like ʻole. He mau kihi poʻopoʻo mālie ko ke ʻano hua palapala, a ʻoiai ke kū nei nā hua palapala holoʻokoʻa ma ke ʻano maʻalahi a maʻemaʻe. He kumu pua i loaʻa mai ka hua palapala A e hōʻike ana i ka manaʻo o ka nani, a ʻo kahi ʻoki pololei ma ka hua palapala A e hoʻopili ana i ka ʻenehana me ke kaila nani. Hoʻohana ʻia ka waena poni i kala nui o ka hōʻailona. Ua hoʻohana ʻia kēia kālailai ma nā ʻōnaehana palapala kūʻai a me nā ʻōnaehana pūʻolo, a kōkua nā alakaʻi i ka hoʻohana kūlike mau.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Anlan Branding Ka Hana Nui: Kālailai Waiwai Hōʻailona i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Anlan Branding Ka Hana Nui: Kālailai Waiwai Hōʻailona he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Anlan Branding Ka Hana Nui: Kālailai Waiwai Hōʻailona no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
Nā Ana a me ka Hoʻopili: The coordinated images were applied to all physical stationery system and package system.
Nā Lepili: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
ʻEnehana Hana: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
Pilikia Hoʻolālā: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
Noiʻi: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
Hoʻoulu Manaʻo: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
Ka Lōʻihi o ka Papahana: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
Kaʻina Hana: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
Nā Palapala Kuleana: Shenzhen Baselab Technology Ltd.
Nā Lālā Hui: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
Nā Kuleana Kiʻi: Shenzhen Baselab Technology Ltd.