ʻO Pakka Coffee Shop `Ike Hōʻailona Waiwai na Sersen Shenzhen Brand Consulting he mea lanakila hanohano loa o ka 2023 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2023

Pakka Coffee Shop `Ike Hōʻailona Waiwai

na Sersen Shenzhen Brand Consulting

Mea Kūʻai: Pakka Coffee Shop

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

11,154

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #142456

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Pakka Coffee Shop `Ike Hōʻailona Waiwai

ʻO Pakka Coffee Shop kahi ʻike hōʻailona waiwai i hana ʻia no kahi hale kope ma Shantou, Kina. Hoʻohui ʻia ke kālai ʻana i nā huapalapala kākau lima me kahi papa waihoʻoluʻu kūʻē like ʻole o ka polū a me ke ʻalani. ʻO ke kākau lima maʻalahi, ua hoʻoulu ʻia mai ka graffiti a me ka noʻeau alanui, a ʻo ka hui ʻana o nā waihoʻoluʻu, hōʻike ʻia kahi ʻano retro ʻAmelika. Mālama ka ʻōnaehana ʻike maʻalahi i ke kiʻi hōʻailona i mea hoʻokahi a maʻalahi ke ʻike ʻia ma waena o nā ʻano media like ʻole. ʻO ka manaʻo o kēia ʻike hōʻailona, e hoʻopili i ka moʻomeheu kope me ke ola o kēlā me kēia lā a e hoʻopili aku i nā ʻōpio e hoihoi nei i ke kālai lole alanui.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Pakka Coffee Shop `Ike Hōʻailona Waiwai i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Pakka Coffee Shop `Ike Hōʻailona Waiwai he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Pakka Coffee Shop `Ike Hōʻailona Waiwai i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: As a young brand pursuing spontaneity, Pakka aims to create an interactive communication space of leisure and comfort for young customers keen on street fashion and coffee culture. The brand image integrates the brand name with the special color scheme to form a strong American street style, visually interpreting the brand culture. Such a design also boasts modernity with great visual impact, which strengthens consumer awareness of the brand.
Nā Lepili: LOGO, Brand Image, Coffee culture, Street culture, American style
Pilikia Hoʻolālā: This project focuses on how to simply and firmly highlight the brand image and to build the emotional bridge linking the brand and consumers. The overall simple design ensures the unity of the brand vision so that the brand becomes more recognizable, which also renders the key visual elements of the brand applicable to various media for publicity so as to facilitate the marketing of peripheral products. Besides, the brand culture behind the LOGO can attract more like minded consumers.
Noiʻi: According to relevant data, coffee consumption increases year by year in China, which may be a major consumer of coffee worldwide. But coffee is currently still regarded as a symbol of low key luxury, good taste and high status, and coffee enthusiasts who really know coffee and have good taste in coffee are a minority. Considering that situation, the young and sharp Pakka aims to promote development of local coffee culture in China, enabling coffee to blend into daily life of Chinese masses.
Hoʻoulu Manaʻo: The design team inspired by graffito elements in the street art adopted the handwritten lettering. After referencing the complementary aesthetics about wonderful contrasting color matching, they selected blue and orange to create an American retro style.
Ka Lōʻihi o ka Papahana: Located in Shantou, Guangdong Province, the projected started its design on February 25, 2021, and has been put into service since June 6, 2021.
Kaʻina Hana: - The handwritten lettering of the casual style gets close to daily mass entertainment, which shortens the distance between the Chinese traditional view of elegant coffee culture and customers when conveying the brand idea of spontaneity, freedom and exquisite.
- The modern yet retro contrast of blue and orange realizes expressions of confidence, vigour, personality and self to meet the aesthetic and emotional needs of contemporary young consumers, leaving them a better impression of the brand.

Heluhelu i ka Hoʻolaha Nūhou

Kākoʻo ʻIa