Tathra Eco Camp Hōʻailona Hōʻailona na Amanda Dempster

ʻO Tathra Eco Camp Hōʻailona Hōʻailona na Amanda Dempster he mea lanakila hanohano loa o ka 2023 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

HaoKiʻi· 2023

Tathra Eco Camp Hōʻailona Hōʻailona

na Amanda Dempster

Mea Kūʻai: Amanda Dempster

Mea Lanakila A' Design Award Hao ma ka Māhele Kiʻi

10,399

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #142725

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Tathra Eco Camp Hōʻailona Hōʻailona

Ma hope o ka luku ʻia ʻana i loko o ke ahi ahi ʻino o Australia, ua pono ʻo Tathra Eco Camp i kahi hōʻailona hōʻailona e haʻi i kahi moʻolelo o ka hoʻolaʻa hou ʻana, ka mōʻaukala, a me ke kaiapuni kūlohelohe. Ua ʻimi ka poʻe nona ka hale hōʻailona e hōʻeuʻeu i ka moʻolelo kūʻokoʻa o ka ʻāina me ka hoʻohanohano ʻana i kona koʻikoʻi moʻomeheu a me kā lākou kūpaʻa i ka huakaʻi kaiaola. ʻO ka hopena o ka hōʻailona hōʻailona a me nā hiʻohiʻona e hōʻike ana i ka hoʻopiʻi kūlohelohe o ke kahua hoʻomoana a hoʻomaikaʻi i ka ʻāina hou me nā apo lāʻau kiʻi a me ke ʻano kala like ʻole e hōʻailona ai i ka ulu ʻana, ka mōʻaukala, a me ka hōʻano hou ʻana o ka wahi.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Tathra Eco Camp Hōʻailona Hōʻailona i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Tathra Eco Camp Hōʻailona Hōʻailona he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Tathra Eco Camp Hōʻailona Hōʻailona no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered.
Nā Ana a me ka Hoʻopili: Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral
Nā Lepili: Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
ʻEnehana Hana: A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums.
Pilikia Hoʻolālā: The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
Noiʻi: In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
Hoʻoulu Manaʻo: With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding.
Ka Lōʻihi o ka Papahana: The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
Kaʻina Hana: The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
Nā Palapala Kuleana: Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
Nā Lālā Hui: Amanda Dempster
Nā Kuleana Kiʻi: Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)