ʻO Mohanii Hōʻailona Hōʻike Waihoʻoluʻu na Wei Sun he mea lanakila hanohano loa o ka 2023 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
KalaKiʻi· 2023
Mohanii Hōʻailona Hōʻike Waihoʻoluʻu
na Wei Sun
Mea Kūʻai: DOTONE Brand Design
Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #142914Ka Hoʻolālā
E Pili Ana iā Mohanii Hōʻailona Hōʻike Waihoʻoluʻu
He hōʻailona hōʻike waihoʻoluʻu ʻo Mohanii i hana ʻia no kahi lepili ʻaʻahu i hoʻokumu ʻia ma ka moʻomeheu hikina. Ua hoʻokumu ʻia ka hōʻailona ma nā hua palapala Latina, e hāʻawi ana i ka waihoʻoluʻu i kahi ʻano maʻalahi a honua hoʻi. ʻO ka hua M ke kikowaena o ka hōʻailona a pili ia i ka ʻīnika, e hoʻopili ana i ka hōʻailona me ke kākau kaligarapi Pākē. Ua hui ʻia a wehewehe hou ʻia nā ʻano serif a me nā laina kaʻe. Ua hoʻoikaika ʻia nā hua M a me H, a ua hōʻemi ʻia nā hua ʻē aʻe, i mea e kūkulu ʻia ai nā papa ʻike maka. Hiki ke hana hou ʻia ka hōʻailona, hiki ke wāwahi ʻia a hoʻohui hou ʻia, a hiki ke hoʻohana ʻia ma kēlā me kēia ʻano pāpaho.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Mohanii Hōʻailona Hōʻike Waihoʻoluʻu i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Mohanii Hōʻailona Hōʻike Waihoʻoluʻu he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Mohanii Hōʻailona Hōʻike Waihoʻoluʻu e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field. - Nā Ana a me ka Hoʻopili
- The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
- Nā Lepili
- Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
- ʻEnehana Hana
- M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
- Pilikia Hoʻolālā
- There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
- Noiʻi
- Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
- Hoʻoulu Manaʻo
- Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
- Ka Lōʻihi o ka Papahana
- The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
- Kaʻina Hana
- Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
- Nā Palapala Kuleana
- All copyrights DOTONE Brand Design,2020
- Nā Kuleana Kiʻi
- Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020
Kākoʻo ʻIa
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Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
