ʻO It Is In Your Genes ʻo Ka ʻike Dynamic na Bianka Foldi and Robert Valoczi he mea lanakila hanohano loa o ka 2023 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
KeleaweKiʻi· 2023
It Is In Your Genes ʻo Ka ʻike Dynamic
na Bianka Foldi and Robert Valoczi
Mea Kūʻai: Genecontact
Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #144669Ka Hoʻolālā
E Pili Ana iā It Is In Your Genes ʻo Ka ʻike Dynamic
Ua hana ʻia kēia ʻano brand no kahi lawelawe genotyping, kahi e ʻike ʻia ai ka predisposition i nā maʻi genetic hiki ke ʻike ʻia. E like me ka hana DNA, ua kūkulu ʻia ka manaʻo hoʻolālā ma luna o kahi ʻōnaehana code, ʻo ia hoʻi nā code Morse i hoʻolālā ʻia e hōʻike ana i nā leka o ka pīʻāpā. Hiki ke ʻike ʻia kēlā me kēia huaʻōlelo ma kēia ʻano, e hoʻohuli i kahi hōʻailona static i kahi ʻike ikaika. ʻO ka logo, ʻo ia ka inoa o ka mea kūʻai aku i kākau ʻia e nā code, lawe i ke ʻano helika pālua o ka DNA. ʻO kēia ke ʻano o ka ʻoihana o ka mea kūʻai aku e hōʻike ʻia ma ka manaʻo a me ka ʻike ma ka ʻike.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Keleawe
Ua lanakila ka hoʻolālā It Is In Your Genes ʻo Ka ʻike Dynamic i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā It Is In Your Genes ʻo Ka ʻike Dynamic he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā It Is In Your Genes ʻo Ka ʻike Dynamic i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
- Nā Lepili
- dynamic brand identity, flexible brand identity, brand identity
- ʻEnehana Hana
- • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes. - Hoʻoulu Manaʻo
- The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
- Ka Lōʻihi o ka Papahana
- The project started in July 2021 October in Budapest. The website development is still ongoing.
- Nā Lālā Hui
- Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon
Kākoʻo ʻIa
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