ʻO Custom Hoodies ʻo Ka Logo na Marko Maciev he mea lanakila hanohano loa o ka 2023 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2023

Custom Hoodies ʻo Ka Logo

na Marko Maciev

Mea Kūʻai: UMA Network Ltd

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

14,164

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #145151

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Custom Hoodies ʻo Ka Logo

ʻO ka Custom Hoodies kahi puka pūnaewele Desktop to Garment kahi e hoʻohana ʻia ai nā kiʻi i nā hoodies a paʻi ʻia. ʻO ka hōʻailona he stylization o kahi kaula i hoʻopaʻa ʻia ma luna o kahi hoodie i hana ʻia ma ke ʻano he stencil-graffiti hoa aloha Little Red Riding Hood hōʻailona superhero, inā ʻo ia kekahi i kēia lā, e lele ana a puni e ʻimi ana i ka ʻīlio hae nui. Ke ho'āʻo nei ia e hoʻokuʻu i kahi vibe kipi a me ka ikaika upbeat o ka brand fashion street, e hana ana ma ke ʻano he sub-brand ma luna o ka mea e hiki ai i nā mea hoʻohana o ka puka pūnaewele ke kūkulu i kā lākou moʻolelo ponoʻī.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Custom Hoodies ʻo Ka Logo i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Custom Hoodies ʻo Ka Logo he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Custom Hoodies ʻo Ka Logo i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The logo is a stylization of a tied string on a hoodie done as a stencil-graffiti friendly Little Red Riding Hood superhero symbol, if she was one today, flying around looking for a big, bad wolf. It is attempting to emit a rebellious vibe and an upbeat energy of the street fashion brand, acting as a sub-brand on top of which the users of the web-portal can build their own story.
Nā Lepili: Logos, Symbols, Corporate Identity, Logotypes
Pilikia Hoʻolālā: In this project, the first challenge was to give a compelling and relatable story to the symbol. Since research went in two ways, the second challenge was to make those two directions meet organically without losing any bit of the value of either one.
Noiʻi: The research presented insights into the cultural significance that a hoodie is a symbol of. Not just on a functional level worn for a physical activity or as a leisurely garment of convenience, but as a certain lifestyle representative. Custom Hoodies is exactly that, plugging in into these values, promoting freedom of expression, personal stories and bold values.
Hoʻoulu Manaʻo: Custom Hoodies is a Desktop-2-Garment web portal where images are applied to hoodies and printed. Hoodie have a history and various cultural meanings. In a modern sense, it is related to street culture, and in traditional to tales. This is why logo is grounded in films that popularized hoodies like Rocky, but at the same time in stories like Little Red Riding Hood. It is a semiotic hybrid fueled by these diversities converged into a a modern package, triggering people to create their own stories
Ka Lōʻihi o ka Papahana: 2 weeks, Hong Kong SAR
Kaʻina Hana: The simple-heavy logo design strives to be immediately impactful for the targeted users and to directly associate the visual identity with the service provided. It encourages people to unleash their inner street-artist and put their stories out to the world with Custom Hoodies.
Nā Palapala Kuleana: UMA Network Limited
Nā Kuleana Kiʻi: UMA Network Limited